Fresh out of college and still in denial that my scholastic experiences had come to an end, I found myself in pursuit of opportunity. I knew I wanted to gain experience in public relations, continue learning and discover how to stand out as a professional. It was during my search that Ketchum captured my attention […]
I was recently honored to be selected as a Google Glass Explorer from my entry for #IfIHadGlass. Disclosure: I own Google stock. I plan on using Glass at DePaul where I’m an Adjunct teaching a graduate class in social media to graduate PR and Advertising students. After being notified 5 months earlier, I finally got […]
The word “storytelling” is all the rage in the communications world. We’ve abandoned the time-honored tradition of “messaging” and switched to swapping stories with each other. The notion is simple. The public has rejected artificial messaging. They crave authentic stories with descriptive language and personal anecdotes. This evolution makes sense for many reasons, but comes […]
The fragmentation of media brought about by the Internet has made engagement between an organization and its audiences more complicated than ever before. But there is also a significant upside. Digital and social forms of media make it easier to understand audience behaviors and motivations. The result is that communications has an emerging role at […]
Camp Ketchum 2013 got underway on Wednesday. 83 campers from around Ketchum’s global network congregated in Mont Tremblant, Canada for an intensive off-site training experience. The campers dove right in to the five-day program with a community service project. The town of La Conception experienced a gas leakage a few years ago that contaminated their […]
Organizations and leaders today operate in a complex state of continuous flux. An ongoing groundswell of change across industries, political and regulatory environments, leadership, technology and communications happens quickly and with limited predictability that is forcing organizations to meet these challenges in a new way to stay competitive. The conditions have become so dynamic that […]
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