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Posts:March 2018

Are You Game: An Esports Activate Conference Recap

by Sade Ayodele | March 29, 2018

Last week I had the opportunity to speak on the Women in Esports panel at the Esports Activate Conference. This conference allows esports brands, and video game organizations, companies and executives, to showcase and preview their digital, experiential, media, content, and sponsorships opportunities. The day-long event featured speakers and panelists from media companies like Vice to […]

Harnessing the Power of “I”

by Thomas Barritt | March 26, 2018

Stories by first-person narrators always grabbed me. The audacious Huckleberry Finn. World-weary Ishmael of Moby Dick. Ambitious Pip in Great Expectations. Bookish Scout Finch in To Kill a Mockingbird. Sherlock Holmes’s meticulous biographer, Dr. Watson. The resolute Jane Eyre. A first-person narrator creates a sense of intimacy. We identify with the narrator and imagine ourselves […]

International Women’s Day, Every Day of the Year

by Melissa Barry | March 26, 2018

International Women’s Day (IWD) is observed annually on March 8 to celebrate the social, economic, cultural, and political achievements of women. This year, there were countless events held around the globe hosted by corporations, brands and community organizations. For IWD, I was fortunate to attend the Omniwomen New York chapter launch, which is a group […]

How Sports Teams Can Better Engage the Next Generation of Fans

by Chip Scarinzi | March 22, 2018

Early last month I watched the Super Bowl the old-fashioned way: on a television screen in my living room. However, that wasn’t the case for all viewers. In fact, TV viewership dipped to a seven-year low as more and more fans chose one of many live streaming options to consume the biggest football game of […]

A Remarkable Partnership Comes to an End

by Barri Rafferty And Rob Flaherty | March 21, 2018

A relationship is a collection of many one-of-a-kind moments. And we are grateful to IBM for so many of those. Seventeen years ago, we began a journey as “One Blue,” the name given to our Ketchum-led, multi-agency solution – one that would lead to many lifelong industry friendships, a high volume of award-winning work, and […]

Talking Tech and Transparency in the Food Industry: The Never-Ending Journey Forward

by Linda Eatherton | March 21, 2018

The road to transparency in the food industry is not a destination; it’s a never-ending journey for companies and consumers. As I get ready to take part in a panel on supply chain transparency at Future Food-Tech in San Francisco later this week, I’ve been thinking a lot about what our clients, and the food […]