As seen in World Economic Forum’s Agenda. UK-based media conglomerate Pearson has made headline news twice in the past week. First, the company confirmed the $1.3 billion sale of the Financial Times Group to Japan’s Nikkei, then revealed it is in talks to sell its 50% stake in the Economist. The graphic below shows how […]
I’m excited to attend the 2015 ColorComm Conference (C2) – The New Reality, this week in Key Biscayne, FL. The conference, which draws more than 300 multicultural professional women and men, is held annually and features innovative programs and topics presented by the Communication industry’s top practitioners and thought-leaders. I was fortunate to attend ColorComm […]
Humble blogger or nimble blogger? Are big-brand pay cheques making online influencers less girl-next-door and more girl-on-tour? Could today’s power bloggers not only be alienating brands but the fans who can no longer relate to their inflated bank accounts? And if so, what next? Enter BNOCs, the newest wave of everyday influencers. An acronym for […]
Being diagnosed with a serious disease like breast cancer or rheumatoid arthritis can be devastating. Faced with this situation, many people seek out others living with the same disease and find support and advice in a community of people facing similar struggles. But what’s it like to be diagnosed with something you’ve never even heard […]
One of the first lessons I learned when I started working in communications in the early 2000s was that successful business or brand campaigns were no different to political campaigns. What are the key ingredients? A powerful vision/purpose Clear objectives Simple messages Great spokespeople Rapid rebuttal Much has been made about the digital and social […]
This summer has already seen some incredible sporting dramas. Carli Lloyd at the women’s World Cup, Froome back in his favourite Yellow Jersey in the Tour de France, Hamilton at Silverstone and Sánchez at Wembley all captured sports fans’ hearts and put sport at the top of news bulletins across the world. As our leisure […]
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