Cannes: “In A Heavy World, Brands Need To Balance Purpose & Impact With Levity & Fun”Mastercard’s Cheryl Guerin and Ketchum’s Jo-ann Robertson discuss with PRovoke Media how our collaborative work is evolving.
WORK + WINS
Gillette’s New Routine grooming tutorials gave quarantined viewers grooming guidance when barbershops closed during COVID-19.
Wendy’s launched their first breakfast menu with an audacious social stunt (involving a competitor’s former chef!) – resulting in increased sales and BILLIONS of media impressions
Drinking coffee together is a cherished experience in nearly every culture, but COVID-19 disrupted the social occasion at its very core.
News + Views
Think Humans First: Is Your Post-Pandemic Office Worth the Commute?
In the journey to a hybrid workforce, could a more human-centric office overcome the resistance to showing up in person? …
Is Yours an Inclusive Brand? How Communicators Can Make a Difference
Representation matters. That was the overarching theme of a Pride communications panel on inclusive brands that I had the privilege…
Reflection at Work: Why It’s Such a Powerful Practice
Reflection is something that is often spoken about at the end of the year, when we look back at what…