WORK + WINS
Gillette’s New Routine grooming tutorials gave quarantined viewers grooming guidance when barbershops closed during COVID-19.
Wendy’s launched their first breakfast menu with an audacious social stunt (involving a competitor’s former chef!) – resulting in increased sales and BILLIONS of media impressions
Drinking coffee together is a cherished experience in nearly every culture, but COVID-19 disrupted the social occasion at its very core.
News + Views
Ketchum’s Secret Superpower: Empathy
I have always taken great pride in being a part of the Ketchum family, but never more than the last…
For Effective Influencer Marketing in Hong Kong, Think Local
The global pandemic has forced brands to think about how to best utilise their resources to excel in these challenging…
Cannes Lions 2021: The View from the Jury
As a member of the Cannes Lions 2021 PR Lions jury, I was able to take a close look at…
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