WORK + WINS
Gillette’s New Routine grooming tutorials gave quarantined viewers grooming guidance when barbershops closed during COVID-19.
Wendy’s launched their first breakfast menu with an audacious social stunt (involving a competitor’s former chef!) – resulting in increased sales and BILLIONS of media impressions
Drinking coffee together is a cherished experience in nearly every culture, but COVID-19 disrupted the social occasion at its very core.
News + Views
Our fears were realized. Women in the workforce have left at alarming rates.
A year after my post on the difficulties working mothers were facing at the beginning of the pandemic, more women…
Occupy Wall Street’s Influence on Corporate Purpose
A decade ago, I was settling into a new job in a new city supporting our agency clients from our…
An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI
It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they?…