WORK + WINS
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Gillette’s New Routine grooming tutorials gave quarantined viewers grooming guidance when barbershops closed during COVID-19.
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Wendy’s launched their first breakfast menu with an audacious social stunt (involving a competitor’s former chef!) – resulting in increased sales and BILLIONS of media impressions
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Drinking coffee together is a cherished experience in nearly every culture, but COVID-19 disrupted the social occasion at its very core.
News + Views
Remembering 9/11
If you’re old enough to have experienced, directly or indirectly, the terrorist attacks of September 11th, 2001, you may have been asked over…
Stakeholder Capitalism Is Back–Is Your Next Earnings Call Ready?
It has been two years since the Business Roundtable announced a new purpose. The statement that “the interests of stakeholders are relevant as a derivative…
An Influencer Marketing Campaign Cracks the Code on Triple-Digit ROI
It is rare to see campaigns these days that don’t in some way include influencer marketing. And why wouldn’t they?…
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