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Posts:February 2015

Putting the Talking Head to Bed

by Tom Barritt | February 27, 2015

We hear predictions that social media will completely replace traditional broadcast news as the primary channel to reach important audiences. There may be some truth to that. Each day, social media and digital content wiggle their way further into every corner of our lives. Content shared socially can be simple, edgy, immediately accessible, and often […]

Liquid Change in Latin America: BRICS, Mortars and Frontiers

by Tyler Durham | February 26, 2015

I recently had the pleasure of meeting with friends and colleagues at our offices in Argentina and Brazil. While on my trip, by way of some great opportunities arranged by my gracious hosts, I had the opportunity to take a closer look at the communications and change management landscape of the region. The world has […]

Expect Big Changes in PR: 2015 and Beyond

by Barri Rafferty | February 24, 2015

As Seen in… The Access Point Content remains king! That’s just one of the key takeaways Access learned from a recent 1:1 with Ketchum CEO Barri Rafferty. Barri visited both the Access SF and NY offices in January to share what’s next for Ketchum North America, and the PR industry as a whole. In addition […]

The DNA of a Successful Corporate Giving Program

by Julie Ferriot | February 23, 2015

International Corporate Philanthropy Day, a day designed to build awareness of corporate-community partnerships and inspire businesses to engage in philanthropy, is the perfect time to celebrate the CSR work done by companies and communities that contribute to positive world change. From supporting literacy programs in Africa and Asia to local community volunteer programs around the […]

Future-Proofing Your Brand

by Susan Butenhoff | February 20, 2015

This was one of those weeks that reminded me why I love my job so much. In my new role as Global Tech Director for Ketchum, I had the opportunity to moderate a thought-provoking session at Holmes In2 Innovation Summit at the Ritz Carlton, San Francisco. The session, “How to Future Proof Your Brand,” focused […]

Consumer Rules 2.0: Avoiding the #BrandFAIL (Infographic)

by Gur Tsabar and Jim Lin | February 17, 2015

We all cringe, yet we cannot look away, when a brand crashes and burns on social media. We shake our heads and think, “How did they not see that coming?” The sad reality is that it does keep coming — a hijacked hashtag here, a Facebook war there, and general internet mockery or outrage everywhere. […]