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Posts:October 2011

Quality Over Quantity When Counting Online Engagement

by Chris Langner | October 31, 2011

Confession of a digital consultant: I don’t write comments on Facebook fan pages. Sure, I push the Like button when I am interested in news, videos, offers, etc. But, beyond that, I don’t engage with brands on Facebook. Of course, ironically, a big part of my job is to help brands get people to engage […]

Digital Tweets from Ketchum Peeps – Oct. 28

by Editor | October 28, 2011

Is “respecting the Internet” as simple as “respecting people”? What is the future of alarm-clock technology? How do your posts ripple across the online world? And how cool does water – yes, water – look in super slow motion? Find out in this week’s “Tweets from Peeps” and let us know your thoughts. By @benphoster […]

Winning the International Consultancy of the Year and Why Awards Matter

by Robyn Massey | October 28, 2011

We’re celebrating this week an exciting honor that was years in the making and involved a giant cast of around 2,000 characters. But unlike the epic failure of Waterworld, Ketchum received the equivalent of a PR “Oscar” when we brought home the International Consultancy of the Year award at this year’s PRWeek gala along with […]

Review Showdown: Four 'Un-alarm Clocks' that Make You a Better Sleeper

by Alan Danzis | October 25, 2011

In a continuing effort to lead a healthier life, I’ve been trying to improve the quality of sleep I get each night as well as the way I’m woken up each morning, and I recently found four new technologies that offer much promise on this front. In a new post I just wrote for the technology blog Dvice, I compare the […]

The New Media Evolution: From Content to Consumer to Context

by Nicholas Scibetta | October 24, 2011

The shaping of today’s media landscape by social media first led to “content is king,” as everyone rushed to get information online, and then “consumer is king,” as everyday people gained a larger voice in mass media. And now the shaping has reached a new phase.  In a video interview I recently recorded for Ketchum’s online […]

Digital Tweets from Ketchum Peeps – Oct. 21

by Editor | October 21, 2011

How much has the number of Twitter users logging in each day changed since January? Will teens give up Facebook for Google+? And how game-changing is Instagram’s photo-enhancing app? Find out in this week’s “Tweets from Peeps” and let us know your thoughts.