Two of the largest healthcare trade associations in the United States recently launched advertising campaigns in an attempt to improve the industry’s reputation. Popular opinion seems to hold that healthcare’s reputation is a bit tarnished. And yet this is happening at a time when the industry (the Pharma sector in particular) is delivering truly impressive […]
75% of communications professionals say identifying relevant influencers is their biggest influencer marketing challenge. For good reason: Identifying the most appropriate influencers at scale is a blend of PR skill, collective experience and technological acumen. To help enhance your influencer marketing efforts, I have created a “4S filter” to make the process of finding and […]
I was a terrible employee at my first job – but for all the right reasons. I was 17, and my favorite place on earth was the public library. In retrospect, assigning me to shelve recently returned books deep in the stacks was like hiring the proverbial kid to watch the proverbial candy store – […]
Earth Day is upon us once again! Companies are celebrating by launching new and exciting campaigns; kids in school will honor this day by planting a tree, or beginning a new composting program; parents will teach their young ones why it’s so important to protect and conserve the Earth—an Earth that is often take for […]
Time is precious. For marketers, workplace meetings have the potential to be great moments to brainstorm the next revolutionary idea, discover a new approach to idea generation that can change the industry, or create the next new employee program that makes your company an even more desirable place to work. On the other hand, if […]
Applying industrialized marketing techniques to social media is flawed. Be human, please. With more than two billion people using it worldwide, no one can deny the power of social media to reach consumers. It can reach them at scale, hitting millions of eyeballs in a matter of seconds. It can reach them with surgical precision, […]
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