Posts:March 2016

Learning the New Rules of Grammar: The Language of Visual Storytelling

by Petra Sammer| March 30, 2016

At the age of one babies start to draw. Perhaps some dots on a sheet of paper (or on the wall). Babies are excited about the fact that they can leave a mark—and impress their parents. Two dots, a straight line and a circle—call it the visualization of  “Mama” and you’ll get an excited, proud […]

Growing Pains in the Digital Era

by Simeon Mellalieu| March 28, 2016

As Seen In… Marketing Magazine. In Hong Kong we’re used to asking each other, “How’s business?” and typically responding, “Busy.” Whether the economy is in an upswing or a downswing the response is always the same. So it’s useful every now and then to look under the hood to see what’s really going on in […]

SXSW: From Inspiration to Meditation

by Isabel Rueckert| March 24, 2016

“Keep Austin weird.” There is no sentence that suits the city better during this time of the year. Creative minds abound, different languages spoken on every corner and everyone coming together with one purpose: to network and celebrate emerging technologies and digital communications advancements.

Got Social Issues? Why “Social Listening” is The Wrong Response (And What the Right One Is)

by Gur Tsabar and Shannon Snyder| March 22, 2016

The popularity of social media has literally leveled the playing field online—giving every person on the planet the same sized megaphone to voice not only their excitement about companies and brands, but also—and perhaps most frighteningly—their anger and rage. So the question for you is: When Twitter or Facebook blow up on you, do you […]

Why Science Must be Digestible

by Adrianna Hosford| March 18, 2016

Growing up with a parent who is a physicist, my childhood was filled with science centers, airshows and home experiments in the garage. Living in a science-celebrated environment also means knowing what it’s like to be on the receiving end of technical information you don’t fully understand. It has prepared me for what I love […]

Health-Tech @SXSW: A Purpose-Built Health Communications Strategy Starts with Mobile Personas

by Tim Weinheimer| March 18, 2016

For SXSW Interactive 2016, I set my sights on a mobile-health-only education track. I did this for two reasons. First, to better understand the latest in what mobile development and wearables companies are doing to connect technology with customers’ health information. And second, to better understand what genuinely connected fitness and wellness can do for […]