November 11, 2019

Consumers Seek Regulatory Solutions, Are Taking Action to Protect Themselves NEW YORK, Nov. 11, 2019 – Consumer concerns about the security and privacy of personal data are driving behavioral change and putting brand reputation at risk, according to a study released today. Fifty-five percent of Americans report feeling worse about data breaches in the last […]

November 1, 2019

NEW YORK, Nov. 1, 2019 – The newest generation of food consumers with purchasing power, Gen Z, is more open to food technology than older generations, according to new research from global communications consultancy Ketchum. The research also showed that food makers communicating about food technology may be more effective at reaching consumers by selecting […]

October 24, 2019

Firm Wins Three Global SABRE Awards for its Client Work WASHINGTON, D.C., Oct. 24, 2019 – Leading global communications consultancy Ketchum was named Global Creative Agency of the Year at the Holmes Report’s Global SABRE Awards ceremony, held last night in Washington, D.C. Ketchum also won three Global SABRE Awards for work on behalf of […]

September 25, 2019

NEW YORK, Sept. 19, 2019 – Brand and lifestyle marketing veteran Jeffrey Moran will join leading global communications consultancy Ketchum as managing director of its Consumer Packaged Goods (CPG) industry offering, effective Sept. 16. Based in New York, he will be responsible for leading Ketchum’s team of CPG specialists across North America to deliver creative, integrated communications programs designed to guide clients’ customers to purchase. Moran will report into Ketchum partner Jamey Peters.

September 12, 2019

NEW YORK, Sept. 10, 2019 – School safety is the cause of greatest importance for Americans in 2019, according to new research. Data privacy and cybersecurity are next on the list, followed by water conservation and medical research/disease prevention. Ketchum’s Causes Americans Care About study, now in its fourth year, is a joint effort by […]