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Posts:December 2015

Supply Chain Transparency Offers Reputational Opportunities

by John Bradbury and Cristina Goizueta| December 22, 2015

Focusing on supply chain sustainability has long been a no-brainer for corporations seeking to build reputational capital and protect brands from the vocal environmental activists who emerged in the ‘90s. Similarly today, public awareness of supply chain transparency issues is increasing, particularly when it comes to human rights (labor abuses, operations impacting geopolitically contested areas, […]

Give Fruitcake a Chance

by Karen Strauss| December 21, 2015

It’s officially fruitcake season. Yet, in spite of all the goodwill and holiday cheer a fruitcake is intended to convey, it remains the longest running joke of the holidays. As someone whose job it is to rehabilitate reputations, I asked myself how fruitcake could be so mocked and maligned, yet continue to have so much […]

Here Comes the Future: 5 Technology Game-Changers That Will Transform the World in 2016

by David Vindel| December 16, 2015

Remember the words “disruptive technology?” Every entrepreneur, business and technology firm used these words to help them advance their business and source funding, it was the crux of their elevator pitch. Today, these words are redundant. Technology has disrupted everything from the way we interact with companies, consume, communicate, buy and sell. But rest assured, […]

A POV on the TranZition to Gen Z

by Angela Fernandez| December 15, 2015

Let’s face it. Most communicators just started showing a little swagger, finally feeling as if they had mastered Millennial marketing. And now, we start hearing about this “Generation Z” (in dramatic air quotes). These are today’s kids and teenagers (18 years and younger in 2015)—demonstrating global purviews, digitally connected minds and strategically networked influence. They […]

Don’t Wait for Social Media to Revolutionize Healthcare—It Already Has

by Frederik Tautz and Doris Christina Steiner| December 10, 2015

Back in 1996, professor Enrico Coiera predicted in the British Medical Journal that the Internet would revolutionize healthcare because more best practice information would become easily accessible to more people. That was two years before Google hit the scene.

New Year, New Skill: SEO for the PR Traditionalist

by Shawn Paul Wood| December 9, 2015

PR traditionalists are critical to the betterment of this industry. Traditional PR generalists are profoundly skilled at learning the client’s needs, understanding the newsworthy aspects of those needs, and creating a story to present to the media and public. On the flip side of that same coin, digital strategists in PR are crucial to innovation […]