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Posts:September 2019

Inactivity: the silent social media killer

by Jarrad Blyth| September 13, 2019

“Have you heard of Twitter, Fred in marketing started one for us…” “We should have one for customer service.” “What about a Twitter handle for each region, team—and maybe even products and services should have their own unique accounts!” Fast forward a few years… “Have you heard of Instagram, John in communications created an account […]

Americans Voice Views on Causes They Care About… and CEOs are Paying Attention

by Mary Elizabeth Germaine and Laura Clementi| September 12, 2019

In what some observers might call a “man bites dog” moment, the Business Roundtable (BRT) – a group of nearly 200 CEOs of major U.S. companies – recently proclaimed that a corporation’s purpose should balance the needs of shareholders with stakeholders. That’s really big news, because for decades, the BRT made it clear that Purpose […]

What to Look for at the Groceryshop Conference, and Why

by James Peters| September 10, 2019

Personalization, convenience and value are what consumers demand and expect from retailers. The question for grocers is – how are you delivering on those expectations to drive growth? Winning the customer engagement game in grocery retail reality is ever-challenging, especially given the ongoing influence of online shopping and social media in the consumer lexicon. Such […]

Countdown to Natural Products Expo East

by Grainne Sweetman| September 6, 2019

The Ketchum Cultivate team looks forward to our own version of back-to-school in September. It’s about this time every year we pack our bags – including an extra one to stash the loads of new products we’ll collect – and head to Baltimore for Natural Products Expo East (NPEE). For a few days, the Baltimore […]

Transportation White Space: Unlocking Stories with Horsepower

by Kevin Oates and Nicole Moreo| September 5, 2019

Our team loves reading about the early electric vehicles that attempted to pioneer zero emission transportation far before Tesla Motors or even the EV1. Electrification is a concept that’s been around for 150 years and was one of the first ways early automakers tried to transition away from horses. Was it just too far ahead […]

Are You Ready for Some Football? 5 Intriguing Storylines as NFL Kicks-off 100th Year

by Shawn McBride| September 4, 2019

With the NFL poised to celebrate its 100th anniversary, it is now undeniably “America’s Game,” if not its national pastime. Undoubtedly, this season will be a celebration of the past, as well as a positioning of the future as the league prepares to enter its second century in existence. And while its competitor leagues may […]