NEWS + VIEWS

by Eric Ranelletti| September 26, 2019

With 2020 approaching, we’re sure to start seeing many “hindsight is 20/20” and “perfect vision” riffs as predictions of upcoming cultural and technological trends roll in. So why not take the opportunity to apply that same logic to digital user experience with some 2020 UX trends?

by Jessica Barrutia| September 23, 2019

With thousands of new products and 300,000 square feet of exhibit space, navigating Natural Products Expo East (NPEE) is a feat. But the Ketchum Cultivate team divided and conquered the show floor, digesting how brands of all sizes are innovating and sustaining purpose-driven portfolios. Holy Hemp!: For the first time ever, Expo East included a […]

by Chip Scarinzi| September 19, 2019

It’s happening. The summer, it’s almost gone. The kids are back at school. We’re knocking on the door of Fall. And in boardrooms across the business world, a familiar question is raising its head: “How are we going to make this CES our best yet?” The Consumer Electronics Show (CES), the biggest tech showcase in […]

by Andrew Moesel and Juliette Terrazas| September 18, 2019

It is the great dream of meteorologists and gamblers to be able to predict the future. Business leaders are likely a close third behind them. If history has taught us anything, however, it is that the world—and, by extension, business—is unpredictable. The old maxim tells us to expect the unexpected, and yet we often still […]

by Jonathan Younger| September 17, 2019

Every September, the global sustainable development community – including businesses, governments and NGOs – focuses on agenda-setting discussions led by the United Nations General Assembly (UNGA) held annually in New York. Empowering and polarizing headlines often emerge from these discussions, and this year’s session – September 17-30 – will hold more programming than in years […]

by Kelly Calabria| September 16, 2019

“The health care industry is addicted to radical incrementalism. We think innovation is a new website.” These were the words Dr. Paul Keckley used to kick off his talk at last week’s Society for Healthcare Strategy & Market Development (SHSMD) 2019 Connections conference in Nashville. The room was filled with health care marketers and communicators […]