Popularity can be a confounding measuring stick. Consider common catch-phrases used to describe things that are notable, talked-about and desirable: The top download on iTunes; The number-one movie in the country; A New York Times best seller; The most tweeted meme; The season’s hottest color; The most popular girl in school. Each suggests some level of […]
Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.
The Pharma industry has been engaging with social media for several years now, but we’ve become far too accustomed to seeing Facebook pages that have been closed down, You Tube channels with comments disabled, and twitter feeds with only 20 followers and a ‘last post’ made over a month ago. Social media is all about […]
In 1989, the fall of the Berlin Wall paved the way for German reunification and a new Europe. The demolition of this barrier ushered in new liberties for millions of people and sent images of joyous celebration beaming around the world. Today another barrier is falling, and its long term impact may be just as […]
If you’ve ever seen Bruce Springsteen play live, it should come as no surprise that Rolling Stone ranked “the Boss” as number one on its recent list of the 50 Greatest Live Acts Right Now. I have seen him perform more than 40 times in my life, and, aside from thinking he’s a brilliant songwriter […]
Earlier this month I joined industry influencers at the Billboard Branding Roundtable to discuss the role of brands and advertising in the music industry. It was an honor to be included and Billboard did a great job of pulling the panelists from various corners of the music marketing world, including Marcie Allen, Founder/President of MAC […]
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