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Posts:July 2018

What’s the Role of Communications in Health? It’s Vital.

by Tom Jones | July 16, 2018

Having worked in the health sector for nearly a quarter of a century and planning to be in for the next quarter-century, if the industry will have me, I never stop seeing how unique and endlessly fascinating the healthcare space is, and how we can make a difference with the work that we do. I […]

Navigating the Food Landscape Requires a Map

by Bill Zucker | July 12, 2018

Call it, perhaps, the straw that broke the camel’s back. Food and beverage companies along with foodservice chains are paying close attention to Starbucks’s decision this week to phase out the use of plastic straws by 2020. The announcement follows active campaigns by groups with catchy hashtags such as #stopsucking and #thelaststraw, aimed at raising attention to […]

Should You Salt Your Grapefruit? How the Food Science Research of Today Fuels the Communications of Tomorrow

by Dylan Bailey | July 11, 2018

Grapefruits can be bitter, so how do we make them have a more pleasurable taste? A light dusting of sugar is often the logical solution. But, there’s an alternative option to achieve a sweeter taste. Salt. How do we know this works? We have research to thank. Salt brands in the 1940s certainly did, as […]

How AI Can Help Us Be Better Communicators

by Mary Elizabeth Germaine | July 10, 2018

In today’s society the reality is that, unless you are living under a rock, you are confronted by new AI technologies day in and day out. In just the past week, I saw stories ranging from a new AI-enabled litter box that provides health updates based on what our furry friends leave in the box, […]

E3: An Open World, First-person Account of Gaming’s Biggest Bash

by Patrick Wixted | July 3, 2018

Video gaming and esports are having a “moment.” Sure, I know that marketing in the video game industry is nothing new, and pulled in 36 billion in revenue last year, according to ESA. It simply seems to me, as a result of the explosion of esports, the phenomenon that is Fortnite, this being the highest-attended […]

Four Different Ways to Look at the Launch of IGTV

by Chris Smith | July 2, 2018

The recent news about the launch of IGTV, Instagram’s new long-form video feature, is certainly one of the biggest social media announcements of the year. But exactly what it means, and how important it might be, depends entirely on the angle you look at it from. Here are four ways to interpret and understand what […]