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Posts:July 2018

5 Ways to Reach Generation Z, As Told By a Gen Zer

by Vanessa Restifo | July 31, 2018

Just when we thought we understood the complexities of the Millennial generation, a new cohort of consumers is moving in to shake up the market once again. Generation Z—the group officially born between 1997 and 2014—is 60 million strong in the U.S. and growing, now even outnumbering Millennials by about 1 million.1 Though its characteristics […]

Harnessing the Power of Biometrics in Communications

by Mary Elizabeth Germaine | July 27, 2018

Biometrics are the unique physical, psychological and behavioral characteristics of a person—including fingerprints, retinal patterns and even the way one types. Used for identity verification for everything from banking and unlocking phones to tracking fitness, biometric technology is even changing the way we travel—JetBlue was the first U.S. carrier to use facial recognition to board […]

A Primer for Conquering Amazon’s Biggest Shopping Day

by Joanna Sowa | July 26, 2018

Prime Day has come and gone, but its impact on brands and consumers is here to stay. Some brands are resistant to the shift in retail power, while others are embracing it. Aside from the server failures and sad puppy glitches (which just made me want a dog even more), consumers are benefiting from the […]

Purpose Isn’t Proprietary: How to Stand Out by Hanging with the Right Crowd

by Katie Michel | July 25, 2018

The lines have never been more blurred between the role of business to sell products (i.e. make money) and acting for social change, embedding sustainability into a company’s bottom line, or speaking out on international or political issues. Two decades ago – even one decade ago – the thought of a Fortune 50 company speaking […]

Leading Through Change

by Amanda Kowal Kenyon and Melissa Barry | July 19, 2018

Ketchum is going through one of the biggest changes in its 95-year history. We’ve shifted to a communications consultancy model, leaning into our industry expertise and operating with a no boundaries framework to best serve our clients. We are thrilled to have a new vision and new values that support our strategy of transforming us into a […]

Happy 100th Birthday to Nelson Mandela, One of the Most Powerful Communicators of Our Time

by Mindy Rubinstein | July 18, 2018

On December 5, 2013, the news of Nelson Mandela’s death popped up on my screen. I felt a rush of sorrow and was taken aback by the strength of my emotions. It was as if someone close to me had died. And though he was 95 at the time, I was still shocked by his […]