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Posts:Trends

The Talk of the Town: 10 Trends from FNCE 2017

by Jaime Schwartz | October 27, 2017

Earlier this week, more than 13,000 nutrition professionals and food industry executives gathered in Chicago for the annual Food and Nutrition Conference and Expo (FNCE®) hosted by the Academy of Nutrition and Dietetics. Members of the Ketchum team were on site, attending educational sessions, learning about new research and scouring the exhibit hall for new […]

Oh Snap! Five Ways Brands Can Leverage Instagram Stories

by Brad Simon | August 4, 2016

Instagram dropped a metaphorical vomit rainbow on Snapchat Tuesday with the launch of Instagram Stories, IG’s answer to Snapchat’s wildly popular “self-destructing” photo and video sharing platform. If Picasso were still gracing us with his genius, he might amend his most famous quote to read, “Good artists copy, great artists steal, and the best social […]

Is The Jingle Really Dead?

by Marcus Peterzell | May 28, 2015

As Seen In … Advertising Week Ok, so why would I get so excited about this topic? To be honest, I became a closet jingle super-fan after I was given the assignment in 1989 to produce the first CD compilation of classic jingles (TeeVee Toons: The Commercials). I scoured more than 1000 classic ad tunes […]

Show Some Colleagues Love this Valentine’s Day

by Amanda Kowal Kenyon | February 13, 2015

It is astonishing how little one feels alone when one loves. ~John Bulwer Valentine’s Day is traditionally associated with romantic love—retailers have stocked storefronts with love-themed cards and heart-shaped chocolates for those looking to show affection for their beloved (or to elicit eye-rolling from those who disdain the holiday). I’m a sucker for tradition and […]

Six Lessons For the Leaders of Tomorrow

by Rod Cartwright | October 29, 2014

As Seen in The World Economic Forum’s Blog… Picture the scene: It’s your annual appraisal and your boss has said she wants the discussion to focus mainly on your leadership. She opens by telling you that just over one in five of your colleagues actually think you’re a good leader (ouch). She goes on to […]

The World Public Relations Forum 2014

by Stephen Waddington | May 9, 2014

Over 1,000 communications industry experts are expected to gather for the eighth World Public Relations Forum (WPRF) in Madrid this September. This international event is being organised by The Global Alliance, a confederation of the world’s major PR and communication management associations and institutions, in collaboration with Dircom, the Spanish association of communication directors.