News + Views
Posts:Trends
2022 Inflation: How It Affects Businesses, Politics and Regulations
by Alec Varsamis| May 19, 2022
Inflation is making its mark on Americans. And it’s not a pretty picture. The Consumer Price Index (CPI) remained near 40-year highs in April, hitting an annual increase of 8.3% while inflation adjusted earnings for workers decreased 2.3% year over year. Looking only at food prices, this category rose 9.4% annually, second only to energy […]
Gen Z in the Workforce: Key Takeaways for the Future from the Judges’ Table
In the last few years, a pivotal shift has taken place in the working world: Gen Z has jumped into the workforce. That’s right. Gen Z is old now. Well, not “old” per se, but they’re no longer tweens and early teens. The eldest are a few years into their career and many are in […]
Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments
by Irene Rogers and Erica Saviano Tsioutas| April 20, 2022
As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it’s big events like the Super Bowl and the Academy Awards or small ones like what’s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR […]
Our Take: SXSW Food Industry Trends
by Jillian Semaan and Amelia Keleher| April 8, 2022
History of SXSW 2022 SXSW began in the 80’s as a local music festival in Austin and transcended into what many of us know today as one of the greatest connectors. It brings together everyone from creatives and celebrities, to start-ups, government officials, industry experts and activists – many of whom are working to build […]
Apes, Beanie Babies and Communities – The ABCs of NFTs
by Elyse Richter| March 21, 2022
Let’s take a journey back to the ‘90s for a minute: Britney Spears on your sticker-covered CD player, Dunkaroos in hand as you dangle a stretched out cord on the landline chatting with a friend— your favorite Beanie Baby perched proudly on the shelf. Pretty vivid, right? Except now that Peanut the Elephant, the Beanie […]
7 Media Landscape Trends to Watch Now
by Ketchum| March 2, 2022
The start of 2022 brought uncertainty as we navigated the Omicron variant and once again needed to take a nimble and quickly evolving approach with media, including at key events such as CES. Now as restrictions once again relax across the US, brands are having to assess the best avenues to engage journalists to ensure […]
