NEWS + VIEWS
Posts:Trends
Think Humans First: Is Your Post-Pandemic Office Worth the Commute?
by Lauren Butler| July 5, 2022
In the journey to a hybrid workforce, could a more human-centric office overcome the resistance to showing up in person? As leader of Ketchum’s Employee Engagement client specialty, I read voraciously every morning to stay on top of workplace trends and ensure we’re always looking around corners for our clients. But it was at a […]
2022 Inflation: How It Affects Businesses, Politics and Regulations
by Alec Varsamis| May 19, 2022
Inflation is making its mark on Americans. And it’s not a pretty picture. The Consumer Price Index (CPI) remained near 40-year highs in April, hitting an annual increase of 8.3% while inflation adjusted earnings for workers decreased 2.3% year over year. Looking only at food prices, this category rose 9.4% annually, second only to energy […]
Gen Z in the Workforce: Key Takeaways for the Future from the Judges’ Table
In the last few years, a pivotal shift has taken place in the working world: Gen Z has jumped into the workforce. That’s right. Gen Z is old now. Well, not “old” per se, but they’re no longer tweens and early teens. The eldest are a few years into their career and many are in […]
Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments
by Irene Rogers and Erica Saviano Tsioutas| April 20, 2022
As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it’s big events like the Super Bowl and the Academy Awards or small ones like what’s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR […]
Our Take: SXSW Food Industry Trends
by Jillian Semaan and Amelia Keleher| April 8, 2022
History of SXSW 2022 SXSW began in the 80’s as a local music festival in Austin and transcended into what many of us know today as one of the greatest connectors. It brings together everyone from creatives and celebrities, to start-ups, government officials, industry experts and activists – many of whom are working to build […]