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Posts:Trends
Communications Measurement Trends from AMEC Summit 2021
by Nicole Moreo| June 11, 2021
There’s nothing I love more than the latest communications measurement trends. While my favorite month of the year may be Measurement Month (yes, it’s real, and it’s in November!), my favorite week is AMEC Summit week! Hosted by the world’s premiere organization for communications measurement professionals, this year’s virtual event blew me away with the […]
2021 Summer Travel Trends — with a Glimpse at Fall and Winter
by Alexa Mechanic| May 26, 2021
Ketchum’s Travel, Hospitality & Leisure team is keeping a close eye on 2021 summer travel trends and how they’ll translate to fall and winter travel. With Memorial Day around the corner, 77% of Americans are planning to travel this summer — and more than half of these travelers are dusting off their suitcases to take […]
Influencer Insights from Social Media Week 2021
by Laura Konopack| May 14, 2021
Last week, I watched live presentations, got exposed to some pretty cool case studies, and learned about the road ahead for influencer marketing at a (still virtual) Social Media Week. While we all miss the networking, excitement and inspiration we feel when we walk away from an IRL event, there is a benefit to being […]
Esports Rising Shows That Gaming Keeps Growing
by Kristyn Brown| May 10, 2021
Though the pandemic kept us from gathering in person, the 2021 Esports Rising Conference remained the same in the most important ways. Hosted by Sports Business Journal and The Esports Observer, it was an afternoon well spent with some of the brightest in the esports and gaming industry – networking, keeping up with trends, and […]
How Listening to Murder Podcasts Helps with Storytelling
by Kat Dare| May 4, 2021
My name is Kat, and I’m obsessed with all things true crime — specifically murder-based podcasts. I always have at least eight on the go at any time, and the moment I step away from my laptop, Stitcher comes right on and I’m immersed in the very worst of humanity, from serial killers to family […]
There Are No Good Guys or Bad Guys in Food
In food PR and communications, part of our job is to tell stories. But too many stories have heroes and villains, and the world of food production isn’t quite that simple. I’ve spent a better part of my career in the meat industry. I am passionate about animal protein on many levels: nutritionally, environmentally and […]
