News + Views

by Abby Lovett| January 19, 2022

I picked my eight-year-old daughter up from a playdate the evening before I departed for NRF 2022, “Retail’s Big Show.” As they were parting ways, my kiddo and her friend exchanged avatar information. When I asked her buddy why she had decided to go with an avatar that is a mustachioed man in a Hawaiian […]

by Lisa Sullivan| January 4, 2022

What Will This Week’s Show Teach Us About the Year Ahead for the Technology Industry? CES has long been viewed as a bellwether for the technology industry. In boom years, the Convention Center and surrounding hotels have been bursting at the seams, and the residents of Las Vegas welcomed us with open arms.  Hopes were high that CES 2022 would mark a major […]

by Benjamin Thiele-Long| December 16, 2021

After a tumultuous 3Q21, businesses are likely to face more financial challenges and changes in 2022. Our Ketchum Fin Comms team share their predictions on the most likely trends for the year ahead. Amped up Earnings Christine Beggan, VP, Financial Communications We are continually inundated with content through news, websites and social media – so […]

by Tamara Norman and Lauren Butler| November 9, 2021

How do we keep our most important stakeholders – employees – engaged and enthusiastic brand ambassadors in a prolonged hybrid work environment? Communicating with employees during an evolving Return to Office strategy must change dramatically in 2022.   During AMA’s Coffee Break series, we laid out four trends we are seeing in employee communications that organizations must plan for now. In […]

by Becca Cooper| November 4, 2021

Last week, after a two-year break, 8,000 fintech professionals gathered again at Money20/20 in Las Vegas. The energy of the event was more than just delight at being IRL — it was excitement and awe at how much fintech has exploded in the last two years. Unlike years past, 2021 felt as if it was […]

by Nicole Moreo| June 11, 2021

There’s nothing I love more than the latest communications measurement trends. While my favorite month of the year may be Measurement Month (yes, it’s real, and it’s in November!), my favorite week is AMEC Summit week! Hosted by the world’s premiere organization for communications measurement professionals, this year’s virtual event blew me away with the […]