NEWS + VIEWS
Posts:Trends
Our Cannes Lions Nominees
by Ketchum| June 15, 2023
We’re thrilled to have these campaigns nominated at the 2023 Cannes Lions International Festival of Creativity. Have a look for yourself at each! The LEGO Foundation: The Most Boring Room Ever See how Ketchum and the LEGO Foundation teamed up to produce a funny, understated short film that encouraged parents worldwide to make […]
Think Humans First: Is Your Post-Pandemic Office Worth the Commute?
by Lauren Butler| July 5, 2022
In the journey to a hybrid workforce, could a more human-centric office overcome the resistance to showing up in person? As leader of Ketchum’s Employee Engagement client specialty, I read voraciously every morning to stay on top of workplace trends and ensure we’re always looking around corners for our clients. But it was at a […]
2022 Inflation: How It Affects Businesses, Politics and Regulations
by Alec Varsamis| May 19, 2022
Inflation is making its mark on Americans. And it’s not a pretty picture. The Consumer Price Index (CPI) remained near 40-year highs in April, hitting an annual increase of 8.3% while inflation adjusted earnings for workers decreased 2.3% year over year. Looking only at food prices, this category rose 9.4% annually, second only to energy […]
Gen Z in the Workforce: Key Takeaways for the Future from the Judges’ Table
In the last few years, a pivotal shift has taken place in the working world: Gen Z has jumped into the workforce. That’s right. Gen Z is old now. Well, not “old” per se, but they’re no longer tweens and early teens. The eldest are a few years into their career and many are in […]
Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments
by Irene Rogers and Erica Saviano Tsioutas| April 20, 2022
As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it’s big events like the Super Bowl and the Academy Awards or small ones like what’s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR […]