News + Views

by Gustavo Averbuj| April 29, 2013

A notion is a piece of information stored away in your brain’s memory. It could be a bit of information you learned at school, an idea you read in a book or your reaction to something you have seen, smelled or tasted. Notions need not be factual or even true. If you believe in Santa […]

by Charlotte Haigh| April 26, 2013

Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.

by Sarah Nadif| April 25, 2013

In London last week, Ketchum brought together an energetic panel of digital experts to discuss the future of influence with Ketchum’s Stephen Waddington, Euler’s Phillip Sheldrake (@sheldrake), and Traackr’s Pierre-Loic Assayag (@pierreloic). Stephen spoke about the influence of a very special individual, ten-year old Martha Payne from Argyll in Scotland, and the effect her blog, […]

by Joe Becker and Gur Tsabar| April 24, 2013

What do you think about when someone says Red Bull?  … Extreme?  High-Energy?  A crazy person jumping to earth from beyond the stratosphere! Perhaps all of those things… So what’s really happening here?  The answer: a clear brand voice, one that is well defined and easy to connect with. Simple enough? Think about your favorite brand […]

by Editor| April 22, 2013

In a Fast Company article from last week, best-selling author and award-winning humorist, David Sedaris, shared takeaways on the benefits of testing out your prose by reading them aloud. In fact, Sedaris swears by performing his work in front of a live audience before he even shares the written version with his editors. Below are […]

by Charlotte Haigh| April 19, 2013

Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.