NEWS + VIEWS
Posts:September 2014
What Can Teens Teach Us About The Future of Social? (Video)
by Ben Foster| September 30, 2014
There were numerous Social Media Week Chicago panels with technology experts telling us about the future. For the most part, the panels and panelists offered an interesting point of view. Knowing that perspective was covered, I set out to see what I could learn by asking a younger generation of internet users how technology has […]
The Nerds are on Madison Avenue. Now What?
by RP Kumar| September 29, 2014
Cannes is an inspiring, intense experience – and the best thing about it is it’s never the same. Yes, of course, the players (the major agencies, etc.) remain pretty much constant, and it’s great to see old friends again, but each year, the content of the presentations and seminars is quite different. This year, if […]
Social Media Week London: Storytelling
by Krystina Nellis| September 26, 2014
It was clear that the most recent #SMWLDN events we attended were all about storytelling. No, not fairytales. Storytelling, in the context of advertising and marketing, simply means relaying the significance of a brand beyond its products. It means finding the human relevance of a brand, and broadcasting that to the world. With that in […]
Social Media Week London: Flashdance for Brands
by Paul Middleton| September 25, 2014
For the Ketchum London team, day three of Social Media Week London centered around a #SMWLDN event at our Shoreditch office. The event, “Flashdance For Brands,” was a platform to discuss the reality of always-on communications and what it takes for brands to succeed in an always-connected social world. Our own Andrew Jennings chaired a […]
Social Media Week London: The Social Pipeline
by Paul Middleton| September 25, 2014
For the Ketchum London team, which I am a member of, day two of Social Media Week London kicked off at the #SMWLDN headquarters in Holborn. Here are my top six takeaways from the day…
Social Media Week London Day One: First Impressions
by Andrew Jennings and Kim Isaacs| September 23, 2014
Day one of Social Media Week London kicked off for the Ketchum UK team at the National Gallery where Rob Blackie of Ogilvy presented on, “5 things to add social value to your customer journey.” Social, according to Rob, is a layer on top of which sits invaluable user experiences for brands and businesses alike […]
