Super Bowl XLVIII and the start of the Sochi 2014 Olympic Winter Games are just five days apart: one in New York/New Jersey, and one in the Black Sea resort city of Sochi, Russia. In the PR world, this presents us with a collision of epic proportions to manage as we juggle numerous simultaneous projects. […]
This year’s Davos gathering was somewhat controversial. Depending on who you ask, it was either a rare opportunity for business and political elites to discuss the world’s most pressing problems, or a luxury break for movers and shakers to talk inequality in “champagne bars and cigar lounges”, to quote Jon Stewart on The Daily Show. […]
While last week saw heads of state and leading CEOs gather in the glamorous Swiss resort to discuss global economic matters, it won’t be long before political party leaders gather members in the arguably less swish locations of Birmingham, Manchester and Glasgow. Although the locations bear no resemblance to each other, there is some similarity […]
Everyone agrees now that sustainability is key to growing business, but how can companies engage consumers to embrace sustainable behavior? This was the question examined at the World Economic Forum in 2012, which led to three pilot initiatives in 2013 and 2014 that focused on Milliennial consumers. One of the initiatives with which I was […]
We all got a glimpse of a smarter if not better future at the Consumer Electronics Show earlier this month in the Nevada desert. Smart cars, smart watches, smart TVs and refrigerators, smart washers and dryers, smart baby clothes, and every other manner of smart device. The problem, as we mark Data Privacy Day today […]
I recently returned from the World Economic Forum’s annual summit in Davos, where I spent time among some of the world’s most influential people as they discussed the trends that will shape our future. With topics ranging from youth unemployment to sustainability to happiness, I thought it would be helpful to work with one of […]
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