Everyone agrees now that sustainability is key to growing business, but how can companies engage consumers to embrace sustainable behavior? This was the question examined at the World Economic Forum in 2012, which led to three pilot initiatives in 2013 and 2014 that focused on Milliennial consumers. One of the initiatives with which I was […]
We all got a glimpse of a smarter if not better future at the Consumer Electronics Show earlier this month in the Nevada desert. Smart cars, smart watches, smart TVs and refrigerators, smart washers and dryers, smart baby clothes, and every other manner of smart device. The problem, as we mark Data Privacy Day today […]
I recently returned from the World Economic Forum’s annual summit in Davos, where I spent time among some of the world’s most influential people as they discussed the trends that will shape our future. With topics ranging from youth unemployment to sustainability to happiness, I thought it would be helpful to work with one of […]
The search world has been thrown into a slight frenzy over an announcement by Google’s chief search guru Matt Cutts, who stated earlier this week in a blog post that guest blogging “is done” as an SEO tactic. According to Cutts: “Okay, I’m calling it: if you’re using guest blogging as a way to gain […]
Ketchum hires between 300 and 400 people a year globally (Click to tweet). We have a huge vested interest in how well-prepared these people are to serve our clients. Consequently, I’m often asked by university professors what kind of courses we wish they were teaching their students. As you know, our discipline has changed so […]
Last month I had the privilege of attending the TEDWomen “Invented Here” conference in San Francisco. After listening to powerful sessions focused on everything from novel ways to address poverty to new approaches to leadership, I left the event feeling inspired and energized. Since then, I’ve thought a lot about what made the talks so […]
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