Thanks to Oreo’s Big Game tweet heard around the world in 2013, social media professionals will never be able to watch a major pop-culture event with their family ever again. Instead, they will be glued to their monitors. Some as lone warriors entrusted with their brand’s reputation for one pivotal night, some as elite members […]
I’ve had the privilege of sitting on or chairing a number of PR awards panels over the years, and while each of them had their own idiosyncrasies, I think most ended up recognizing great work that reflects the power and impact of thoughtful, creative campaigns and programs. That’s not because I was on the jury. […]
As you may have heard, we at Ketchum are collaborating with RoomtoRead on a social project that provides access to education for women who live in extremely poor areas. (*client) To support this effort, Ketchum Spain launched a Twitter initiative to contribute this important cause. The dynamic campaign is based on sharing a tweet related to […]
Twitter is officially eight-years-old. In the time since its launch, the platform has been adopted by more than 200 million people around the world for news, communication, networking, customer service, research and more. Twitter is a channel in its own right. It has its own dynamic, etiquette and culture. Any organization that is considering adopting […]
Water and food are two of the most essential basic needs in life – so important that this week we celebrate World Water Day and next week National Agriculture Day. Yet one in three people still lack access to clean water and nearly a billion people go to bed hungry every night.
The problem when something is hyped beyond all recognition is that you expect the impossible. And when it comes to hype, SXSW is right up there. So I went to SXSW for the first time last week with conflicted expectations. On the one hand hoping for a silver bullet that would point the way to […]
Strictly Necessary Cookies
Strictly Necessary Cookies are enabled at all times so that we can save your preferences for cookie settings.
If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.
3rd Party Cookies
This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.
This website uses Lead Forensics to track website usage for businesses predominantly through IP addresses that are registered to a business as static. We a use persistent cookie for those visitors that is used to further improve the insights we receive from data collected from those business users.
Please enable Strictly Necessary Cookies first so that we can save your preferences!