Is Yours an Inclusive Brand? How Communicators Can Make a Difference
Representation matters. That was the overarching theme of a Pride communications panel on inclusive brands that I had the privilege of moderating for 150+ Ketchum employees earlier in June, part of a month-long Pride programming series at the agency. As communications consultants, we have an opportunity – a mandate, really – to counsel our […]
Reflection at Work: Why It’s Such a Powerful Practice
Reflection is something that is often spoken about at the end of the year, when we look back at what we’ve achieved and set plans for the year ahead. However, reflecting at work is something that we should all do year-round. Mid-year is another intuitive time to pause for some inward thinking. In fact, research […]
Does Corporate America Have the Fortitude for True DE&I?
In the wake of the 2020 police murder of George Floyd, which reignited a national reckoning on racial justice, corporations and brands were seemingly quick to answer the calls for greater transparency and accountability. One organization after another announced wide-ranging social justice and diversity, equity and inclusion (DE&I) commitments, promising a sea change. But only […]
Leading with Empathy When Shelves are Bare
The nationwide baby formula shortage has stimulated a host of emotions that range from stress, concern, fear, frustration and outrage. It has triggered the U.S. government’s crisis response, including facilitating emergency shipments of baby formula from Europe and Australia, and a military airlift to ensure that the products get to those in need. The recent […]