What You Say Matters. What They Say… Matters More.
Whether you like it or not, people are talking about you around. the. clock… They’re talking about your company, they’re talking about the amazing services you provide, and about the defective products you’ve manufactured. They’re complaining about your exorbitant fees and praising your incredible discounts. They’re talking about your down-to-earth CEO, your hilarious flight attendants, […]
Why Twitter is Trialing 280 Character Tweets
User behaviour, customer service and social insight, are all reasons that Twitter is trialling longer tweets. Twitter has a problem. It hasn’t seen significant user growth since 2014. User data for Q2 2017 was flat over the previous quarter at 328 million. The platform needs to increase users in order to increase revenue from advertising. […]
Advice From a PR Fortune Teller
All models are wrong, but some are useful. -George Box George Box, a preeminent statistician, points out that a statistical model is never going to tell you the whole truth and that the usefulness of advanced statistics is based on whether we are asking the correct questions. However, PR often leans on advanced statistics/predictive analytics […]
Being Yourself Is Not Optional
Should you have to be serious to be taken seriously? Should you be afraid to speak about your failures? Should you always try to fit in? I believe the answer is “no.” So, how can we break free of our corporate personas and dare to let our personalities shine through a bit more? We’re all […]
My Travels Reveal Six Communications Trends
In recent months, I’ve spent a lot of time with an array of clients in various parts of the world. We talked in detail about the state of their business, the business world at large and the evolution of the communications function. Our conversations revealed six communications trends vital for today’s business climate.
Going Native: Where The Clicks Don’t Matter, But Real Measurement Does
It is no secret that modern audiences are continuing to accelerate away from traditional outlets and toward web-based content. This ongoing evolution has forced brands to change the way in which they tell their stories, as well as continuously adjusting the platform they are attempting to engage with their target audience on. One answer to […]