November 11, 2019

Consumer concerns about the security and privacy of personal data are driving behavioral change and putting brand reputation at risk, according to a study released today. Fifty-five percent of Americans report feeling worse about data breaches in the last 12 months, and 49% say they feel worse about the privacy of their personal data.

November 5, 2019

Every B2B company wants to connect with millennials. They’re the largest generation in the labor force, and their business decision-making and purchasing power is increasing as they rise through the corporate ranks.

November 1, 2019

The newest generation of food consumers with purchasing power, Gen Z, is more open to food technology than older generations, according to new research from global communications consultancy Ketchum. The research also showed that food makers communicating about food technology may be more effective at reaching consumers by selecting the right combination of scientifically supported facts and benefits.

September 10, 2019

School safety is the cause of greatest importance for Americans in 2019, according to new research. Data privacy and cybersecurity are next on the list, followed by water conservation and medical research/disease prevention. Ketchum’s Causes Americans Care About study, now in its fourth year, is a joint effort by Ketchum’s Purpose and Analytics teams to gauge how Americans prioritize supporting 16 of the top charitable causes and social issues dominating consumer conversation.

June 6, 2019

With an average of 1.37 cars owned per American adult, the personal automobile remains a staple of American transportation, according to the latest Daily Ride Index, conducted by global communications consultancy Ketchum. Despite many new alternative forms of transit, the average American has seen a 12 percent increase in time spent in their car per […]