research & reports
April 18, 2018
NEW YORK, April 19, 2018 – According to a new study, animal welfare is the most popular cause for Americans in 2018, followed by children’s education and hunger. Ketchum Purpose’s Causes Americans Care About study, now in its third year, also shows that the overall cause landscape has become more fragmented, with support spread over a […]
April 9, 2018
NEW YORK, April 10, 2018 – With 93 percent of Americans reporting they have at least one wellness goal, there is growing evidence that the wellness movement is impacting almost everyone and overturning old stereotypes. A new study by global communications firm Ketchum shows that the definition of wellness is equally emotional as it is physical, and that […]
November 16, 2017
NEW YORK, Nov. 16, 2017 – With 2017 on track to set a new record for the number of natural disasters in the U.S. costing billions of dollars, Americans have already donated millions to support disaster relief for such events as Hurricanes Harvey, Irma and Maria and the California wildfires. Yet a new survey from Ketchum Purpose shows that Americans […]
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