Research + Reports

July 28, 2020

Across every industry, employees’ lives have been upended by the COVID-19 crisis, radically changing the expectations and values of the workforce. Almost two-thirds of American workers (63%) say the pandemic has prompted them to dramatically reevaluate their professional priorities, according to a new Ketchum study, Work Shift 2020: How Crisis Culture is Changing the Priorities of the American Workforce. For employers, the already high stakes of employee engagement just got higher—and the challenges more complex.

July 22, 2020

In mid-June, three months into the coronavirus pandemic in the U.S., we surveyed more than 3,000 Americans in what we believe is the first study to divide U.S. consumers into personas based on their reactions to the current environment.

November 11, 2019

Consumer concerns about the security and privacy of personal data are driving behavioral change and putting brand reputation at risk, according to a study released today. Fifty-five percent of Americans report feeling worse about data breaches in the last 12 months, and 49% say they feel worse about the privacy of their personal data.

November 5, 2019

Every B2B company wants to connect with millennials. They’re the largest generation in the labor force, and their business decision-making and purchasing power is increasing as they rise through the corporate ranks.

November 1, 2019

The newest generation of food consumers with purchasing power, Gen Z, is more open to food technology than older generations, according to new research from global communications consultancy Ketchum. The research also showed that food makers communicating about food technology may be more effective at reaching consumers by selecting the right combination of scientifically supported facts and benefits.