Posts:November 2016

7 Tips to Building a Better Social Media Content Calendar

by Stephen Waddington| November 30, 2016

A planned content calendar sets out a program of activity for a public relations campaign or social media community. It is typically laid out as a grid with events plotted against time, like a Gantt chart. In this post I’m going to explore how to build a content calendar for a social media campaign. Here’s a […]

Video: Purpose as the New Bottom Line

by Rob Flaherty| November 29, 2016

“Allow your passion to become your purpose, and it will one day become your profession.” – Gabriel Bernstein Communicators are being asked to play an even more pivotal role in shaping the way organizations operate, and are collectively presented with the unique opportunity to encourage organizations to question long-standing beliefs, and embolden them to make […]

The Communications Evolution: Climb Aboard, or Risk Being Left Behind

by Barri Rafferty| November 28, 2016

Among the lessons I took away from the 2016 presidential election – and there were many – was the provocative power of visual communications. We heard and read plenty throughout the campaign, but what we saw may have impacted us even more. Facial expressions and body language during debates, finger-pointing combatants at campaign rallies, memes […]

Web Summit: 5 Key Takeaways For Communicators

by Philipp Schmidt and Sebastian Mayer| November 22, 2016

We recently had the pleasure of attending Europe’s biggest start-up event, Web Summit 2016 in Lisbon, Portugal. It was an incredible experience charged with some of the most inspiring and innovative people and companies on the planet. We brought back five key takeaways for communicators that we hope catalyze new ways of thinking about how […]

KSR Month: Slow and Steady Wins the Race

by Eva Maria Langwieser and Teresa Ungerer Benz| November 18, 2016

Excitement spreads fast every time our global month of service rolls around, which consistently makes planning for KSR activities a fun and rewarding experience. Giving back to the community in Stuttgart is close to our colleagues’ hearts, and Ketchum’s global commitment to CSR is felt throughout every hallway, conference room and cubical in our office […]

Inclusiveness & Democracy: A Real Test of Sportsmanship

by Sharon Jones| November 17, 2016

Sportsmanship can be defined as playing fair, treating opponents with respect, following the rules and respecting the judgment of referees. We’ve all seen good sportsmanship, whether on the basketball court as players greet each other at the beginning and congratulate the winner at the end, or a football player extending a hand to help an […]