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Posts:August 2012

How to Make a Social Business Blend

by Noam Farago | August 31, 2012

This post was written by Phyllis Fair, Communications Advisor, FedEx Services and originally appeared on the FedEx Blog (client). First, you start with one part Communications with an equal part of Marketing. Next you follow that by adding a heaping of Information Technology (IT), a dash of Human Resources and Customer Service. Then you top […]

Award-Winning Artist Sadie Lee Headlines Art@Ketchum Pleon

by Anastasia Ivanova | August 30, 2012

Ketchum Pleon London’s reception area, turned into an art gallery in 2009 to inspire creativity of its employees and support the local artistic community, proudly unveils “Transformers” this week: an exhibition of powerful portraits by award-winning artist Sadie Lee. If you are in London tonight, come over for the “meet the artist” event hosted by […]

The Business of Politics: How Global Corporations Are Promoting Their Interests At the Republican Convention

by KayAnn Schoeneman | August 29, 2012

Global corporations have traditionally used political conventions as an opportunity to engage and connect with decision makers, political stakeholders and key opinion leaders to promote their business interests, and this year is proving no different. What is different, however, is how they are choosing to engage.  It’s not just about glad-handing and bending the ears […]

Personalized Search Results for Health Information

by Katherine Watier Ong | August 27, 2012

Ketchum recently participated as a sponsor and presenter at ExL Pharma’s 8th Annual Public Relations and Communications Summit. In the post below, Katherine Watier summarizes key takeaways from the presentation that she shared at the conference.  Have you noticed that your search results are changing? Have you noticed that when you search for things on […]

Drafting with Carly Rae Jepsen’s “Call Me Maybe”

by Ryan Shell | August 24, 2012

There I was browsing Facebook, and with slight amazement, I saw it. I’m talking about yet ANOTHER parody video of Carly Rae Jepsen’s hit song “Call Me Maybe.” [WARNING: the song will be stuck in your head by the end of this post.] The video I saw on Facebook was created by a group of […]

Linkspotting: Links We Liked This Month

by Editor | August 23, 2012

Check out some of the most talked about and linked to stories on the Web this month and find out why members of our Social Media Group say you should take note.