NEWS + VIEWS

by Alicia Solanki| June 29, 2021

It’s funny how in our industry today, the word on everyone’s lips is “culture.” Having grown up in a multi-generational, moderately religious, bustling Indian household in the Midlands, culture was no stranger in our household. I was always surrounded by colours, smells, textures and stories which were heavily influenced by the vibrancy and mythological origins […]

by Jimmy Szczepanek and Tommy Ringhofer| June 25, 2021

Plant-based food brands, once considered niche products for yogis and hippies, have officially gone mainstream. Plant-based options are prominently displayed alongside the ground beef of your local supermarket and are popping up at Wendy’s (a Ketchum client), which just introduced the Spicy Black Bean Burger to its Made to Crave menu in three test markets. […]

by Gabrielle Scheder-Bieschin| June 24, 2021

After a year-long postponement, the Olympic and Paralympic Games Tokyo 2020 are less than a month away. While the journey to get here has been unpredictable, it served as a great reminder of the value we can bring as communications professionals to help our clients gracefully navigate unprecedented scenarios. Here are four lessons that our […]

by Marissa Kandel| June 17, 2021

As COVID-19 restrictions begin to recede, one of the mainstays of media relations is slowly beginning to reemerge: in-person media interviews with journalists. Like most other forms of face-to-face communications in the past year, the “deskside” briefing has been on sabbatical, denying spokespeople and print, broadcast and online reporters from engaging in the more intimate, […]

by Rob Flaherty| June 15, 2021

Over the course of my life and career, I’ve gathered many pearls of wisdom from the brilliant colleagues, clients and thought leaders I’ve had the pleasure of knowing and learning from. On my last official day of work before retirement, I’d like to share a few in the hopes that they help guide new and […]

by Nicole Moreo| June 11, 2021

There’s nothing I love more than the latest communications measurement trends. While my favorite month of the year may be Measurement Month (yes, it’s real, and it’s in November!), my favorite week is AMEC Summit week! Hosted by the world’s premiere organization for communications measurement professionals, this year’s virtual event blew me away with the […]