90% Expected. 10% Unexpected: Cannes Lions 2022
My first ever Cannes Lions International Festival of Creativity certainly didn’t disappoint. There was sunshine, rosé (of course) but – most importantly – inspiration literally everywhere you turned. Each afternoon, I found myself walking the same path back to the basement of the Palais; not because it had air conditioning – okay, well, maybe a […]
Reunited and It Feels So Good: Back to In-Person Conferences, for Travel Marketing
Every industry has been affected by the dearth of in-person conferences since the pandemic. It’s been especially traumatizing for the travel and tourism industry, because in-person is what travel is all about! So, in June, we were delighted to actually “go” to the annual eTourism Summit, which connects some of the brightest and most talented […]
Think Humans First: Is Your Post-Pandemic Office Worth the Commute?
In the journey to a hybrid workforce, could a more human-centric office overcome the resistance to showing up in person? As leader of Ketchum’s Employee Engagement client specialty, I read voraciously every morning to stay on top of workplace trends and ensure we’re always looking around corners for our clients. But it was at a […]