The travel industry is evolving at breakneck speed. Those that influence the choices we make about travel change constantly, and so does the way we book a trip or even interact with our favorite travel brands on- and offline.
The “war on retail” is a popular crisis-invoking phrase, but in fact, the retail landscape is far from crisis. Retail is vibrant and growing; new brands are emerging and known brands are reinventing themselves to meet today’s consumer shopping habits. Coming out of the National Retail Federation’s biggest show (NRF), I have put down a […]
We’re constantly on the lookout for social, digital and influencer marketing trends, and new ways to engage with publics. Staying ahead of innovation in this space provides a competitive advantage for Ketchum and its clients. I’ve tapped the Ketchum digital collective mind to discover the issues that our strategists around the world are thinking about […]
The robots have left the building. CES 2019 is now in the rear-view mirrors of the more than 182,000 industry attendees, exhibitors and media who spent the better part of a week scrutinizing what’s happening – or being promised – in the wild world of consumer electronics. From rollable TVs to plant-based meat, CES never […]
It’s a New Year, and in a few days, I’ll be at the National Retail Federation’s biggest show, tracking the most important upcoming retail trends – specifically tech retail – for the year ahead. From e-commerce and social media to mobile purchasing and AI, technology is now table stakes in the omni-channel customer experience. Here […]
Data. If there’s one theme that rises to the surface for 2019, it’s the issue of personal data. And, if you’re the betting type, it’s safe to assume it will be a hot topic at CES in Las Vegas this week. Our personal data is being collected, stored, analyzed, sold, and mined like never before. […]