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Posts:January 2019

2019 Travel Predictions Through the Eyes of Influencers

by Sara Garibaldi | January 18, 2019

The travel industry is evolving at breakneck speed. Those that influence the choices we make about travel change constantly, and so does the way we book a trip or even interact with our favorite travel brands on- and offline.

How Communicators Can Ride the 2019 Retail Revolution

by James Peters | January 17, 2019

The “war on retail” is a popular crisis-invoking phrase, but in fact, the retail landscape is far from crisis. Retail is vibrant and growing; new brands are emerging and known brands are reinventing themselves to meet today’s consumer shopping habits. Coming out of the National Retail Federation’s biggest show (NRF), I have put down a […]

Social, Digital and Influencer Marketing Trends to Watch in 2019

by Amit Wadehra | January 17, 2019

We’re constantly on the lookout for social, digital and influencer marketing trends, and new ways to engage with publics. Staying ahead of innovation in this space provides a competitive advantage for Ketchum and its clients. I’ve tapped the Ketchum digital collective mind to discover the issues that our strategists around the world are thinking about […]

What Did We See at CES? Plenty

by Lisa Sullivan Melissa Kinch and Chip Scarinzi | January 15, 2019

The robots have left the building. CES 2019 is now in the rear-view mirrors of the more than 182,000 industry attendees, exhibitors and media who spent the better part of a week scrutinizing what’s happening – or being promised – in the wild world of consumer electronics. From rollable TVs to plant-based meat, CES never […]

Top 4 Predicted 2019 Retail Trends

by James Peters | January 10, 2019

It’s a New Year, and in a few days, I’ll be at the National Retail Federation’s biggest show, tracking the most important upcoming retail trends – specifically tech retail – for the year ahead. From e-commerce and social media to mobile purchasing and AI, technology is now table stakes in the omni-channel customer experience. Here […]

Consumers are Ready for a Data Dialogue. Are You?

by Lisa Sullivan and Melissa Kinch | January 7, 2019

Data. If there’s one theme that rises to the surface for 2019, it’s the issue of personal data. And, if you’re the betting type, it’s safe to assume it will be a hot topic at CES in Las Vegas this week. Our personal data is being collected, stored, analyzed, sold, and mined like never before.  […]