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Posts:January 2019

A Lie Agreed Upon: Taking Analytics Beyond Vanity Metrics

by Patrick ODonnell| January 31, 2019

Over the holidays an article in NY Mag titled “How Much of the Internet Is Fake? Turns Out, a Lot of It, Actually.” and an accompanying Twitter thread from Aram Zucker-Scharff (the ad director for the Washington Post) received a good amount of attention in the media and advertising space. The article (and resulting thread) […]

Davos Dialogues: Insights from the 2019 World Economic Forum

by Barri Rafferty| January 30, 2019

Each year I attend the World Economic Forum Annual Meeting in Davos, Switzerland, I approach it with the goal of learning as much as I can, and concentrating those learnings into a few key trends to bring back for our clients and colleagues to help them navigate as they plan their year ahead. This year’s […]

Influencer Marketing, and the End of Email!

by Ann Wool| January 29, 2019

For around 25 years we’ve become almost completely dependent on email for everything in our daily business lives. It’s been an imperfect system of sending and shifting documents to folders and recording conversations into poorly organized files, never to be seen again. Luckily, apps like WeChat, WhatsApp and Slack have finally started to break through […]

Super Bowl LIII: Players Aren’t the Only Ones Gearing up for Game Day

by Shawn McBride| January 25, 2019

The two teams competing on the gridiron during Super Bowl LIII have been determined, but the combatants in the high-stakes, game-within-the-game (and no I’m not talking about the Puppy Bowl), are just now beginning to emerge.

WEF’s More Inclusive Definition of Inclusivity

by Barri Rafferty| January 24, 2019

Over my last several visits to Davos, Switzerland, for the World Economic Forum’s Annual Meeting, there’s one topic people tend to ask me about most – and that’s women. As someone who has spoken out about women’s equity, and as one of the small percent of females at this gathering of global leaders, I’m often […]

2019 Travel Predictions Through the Eyes of Influencers

by Sara Garibaldi| January 18, 2019

The travel industry is evolving at breakneck speed. Those that influence the choices we make about travel change constantly, and so does the way we book a trip or even interact with our favorite travel brands on- and offline.