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Retail Influencers and the Power of Personalization - two young women playfully posing with a clothes rack

Retail Influencers and the Power of Personalization  

by Kelsey McGovern| June 10, 2021

Clothing stores curate “we think you’ll love” product recommendations. Retail apps offer personalized greetings. Beauty retailers introduce individualized skincare regimens based on preferences. Customers have grown to expect and desire personalized experiences from their favorite retail brands. Guess what? The same holds true for influencers. Interested in how you can transform an interaction with an influencer […]

Summer Sales Events- The Big Picture for Retailers - photo of woman's hands on laptop viewing an online sale surrounded by summery objects

Summer Sales Events: The Big Picture for Retailersa

by Clark Hare| June 7, 2021

Ah the rites of summer in America: the first sign of glowing fireflies; the enticing aroma of your neighbor grilling steaks; that first, glorious beach trip of the season — and now, the summer sales event. Since entering the picture in 2015, this new warm-weather ritual has significantly altered the U.S. retail landscape. Changing the […]

‘Tis the Season to Set Your Holiday Marketing Strategy - photo of wrapped gifts on a beach

‘Tis the Season to Set Your Holiday Marketing Strategy

by Lauren Samaha| May 28, 2021

It’s not too early to start planning your holiday marketing strategy — in fact, you’re right on time. According to the National Retail Federation, sales during the 2020 holiday season grew 8.3% despite the unexpected disruption of a global pandemic. While resilience is the word many would use to describe the incredible year-over-year growth, I […]

How to Engage Retail Employees Post-Pandemic - two retail food workers behind a shop counter

How to Engage Retail Employees Post-Pandemic

by Abby Lovett| May 19, 2021

The question of how to engage retail employees is a perennial topic that’s only gathered in urgency over the past year. The survival of many retailers has been due to their essential workers, who never stopped working and have worked harder than ever. Workforce norms transformed as a result, with previous nice-to-haves becoming “new essentials” […]

How Retail Comms Can (Really) Engage Consumers This Holiday Season

How Retail Comms Can (Really) Engage Consumers This Holiday Season

by James Peters and Abby Lovett| August 18, 2020

Throw your tried-and-true holiday promotion and communications plans out the window. Successful programs that worked in past years won’t do in 2020. But don’t throw the baby out with the bath water: There remains ample opportunity to engage if done carefully and considerately. In fact, retailers might find a silver lining in data that suggests […]

Reopening Is a Golden Opportunity for Grocers 

Reopening Is a Golden Opportunity for Grocers 

by James Peters| June 17, 2020

I have a confession to make: When I go shopping, I drive past one grocery store to get to the one I prefer. During the global pandemic, I’ve gone from delivery to curbside pickup to venturing back in-store as I like to choose my own grapefruits, green beans and cuts of meat.   Between virus anxiety, an increased focus on well-being, navigating shortages and changing our buying […]