NEWS + VIEWS

by Amanda Kowal Kenyon| November 25, 2014

“Feeling gratitude and not expressing it is like wrapping a present and not giving it.” – William Arthur Ward Like many, I’m busy preparing for a holiday that celebrates giving thanks for the bounty in our lives. It’s a time to pause and reflect on the positive elements—the people, circumstances, and opportunities we’re most grateful […]

by Serena Cohen| November 25, 2014

Both social and digital have become vital components of any successful brand communications campaign. A company would have to be equally uninterested in growth and reputation to ignore their online presence in today’s technological age. Yet, as a recruiter, I often find that young professionals entering the workforce are ignoring their own personal brands online. […]

by David Gallagher| November 20, 2014

One of the biggest challenges of working in PR is explaining to your parents exactly what it is you do and, in my case, why. The usual definitions fall short, and PR people themselves can rarely agree. Get ten of us in a room and ask what we do, and you’ll get 20 different answers. […]

by Rob Flaherty| November 19, 2014

Rob Flaherty, our Chief Executive Officer & President, recently sat down for a Q&A with U.K.-based magazine PR Moment to discuss how research and data can improve the creative process. As Seen in PR Moment… The relationship between creativity and data in public relations is an interesting one. Data analytics is improving the effectiveness of […]

by Marcus Peterzell| November 17, 2014

2014 has been another explosive year for music and brands. During this year’s Advertising Week, the Ketchum Sounds team assembled the best of music industry thought leaders to participate in a panel on how to effectively use communications to breakthrough with music! I moderated a panel comprised of some phenomenal industry luminaries including Marcie Allen […]

by Ray Kotcher| November 13, 2014

Last night, I had the privilege of accepting the Alexander Hamilton Medal for Lifetime Achievement from the Institute for Public Relations. I was honored to have my friends, family and esteemed colleagues join me at the Yale Club for the event. I’m told that Alexander Hamilton, the award’s namesake, once said, “Those who stand for […]