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Posts:November 2014, Media

Four “Be”s to Boost Your Personal Brand

by Serena Cohen| November 25, 2014

Both social and digital have become vital components of any successful brand communications campaign. A company would have to be equally uninterested in growth and reputation to ignore their online presence in today’s technological age. Yet, as a recruiter, I often find that young professionals entering the workforce are ignoring their own personal brands online. […]

Does Data Improve PR Creativity?

by Rob Flaherty| November 19, 2014

Rob Flaherty, our Chief Executive Officer & President, recently sat down for a Q&A with U.K.-based magazine PR Moment to discuss how research and data can improve the creative process. As Seen in PR Moment… The relationship between creativity and data in public relations is an interesting one. Data analytics is improving the effectiveness of […]

Breaking the Sound Barrier

by Marcus Peterzell| November 17, 2014

2014 has been another explosive year for music and brands. During this year’s Advertising Week, the Ketchum Sounds team assembled the best of music industry thought leaders to participate in a panel on how to effectively use communications to breakthrough with music! I moderated a panel comprised of some phenomenal industry luminaries including Marcie Allen […]

PR at the Speed of Light (Video)

by Ray Kotcher| November 13, 2014

Last night, I had the privilege of accepting the Alexander Hamilton Medal for Lifetime Achievement from the Institute for Public Relations. I was honored to have my friends, family and esteemed colleagues join me at the Yale Club for the event. I’m told that Alexander Hamilton, the award’s namesake, once said, “Those who stand for […]

A New Age in Marketing

by Karen Strauss| November 11, 2014

Several days before attending the gender-equality-in-marketing 3% Conference, an influential 50-year colleague said something to me over lunch that still rankles. “You know, Karen, agencies are not for the old,” she offered as an explanation for why I was wrestling with one particular business challenge. Her words stung because I had actually thought I was […]

Metaphor Update: Client Directors As DJs?

by David Gallagher| November 10, 2014

Communicators are fond of metaphors, especially musical metaphors that appeal to our artistic and cultural aspirations. And for PR people of a certain age (those who have actually used a fax machine, for example), the musical metaphor of choice for multitasking client directors has been the orchestra conductor. Elegant, masterful and in supreme control of […]