NEWS + VIEWS
Posts:March 2016, Uncategorized
Got Social Issues? Why “Social Listening” is The Wrong Response (And What the Right One Is)
by Gur Tsabar and Shannon Snyder| March 22, 2016
The popularity of social media has literally leveled the playing field online—giving every person on the planet the same sized megaphone to voice not only their excitement about companies and brands, but also—and perhaps most frighteningly—their anger and rage. So the question for you is: When Twitter or Facebook blow up on you, do you […]
#IWD2016: International Women’s Day in India
If I look back to when we started Sampark in 1994, there weren’t many women working in the industry, and certainly few in our fledgling agency. Years later, the perception of the industry itself has undergone a complete transformation – a sea change. Public relations is now a fully-recognized profession, shedding its label as a […]
#IWD2016: Illustrating Illustrious Women Who Broke Through
by Rob Flaherty| March 7, 2016
International Women’s Day is a time to recognize the tremendous hurdles women have had to overcome, and to renew our own commitment to removing those hurdles and leveling the playing field. As we collectively recognize the countless contributions of women in all walks of life on #IWD2016, I find myself personally inspired by the topic of […]
Food for Thought: The Pairing of Technology and Food
by Alyson Barnes and Sarah Ryan| March 4, 2016
When you think of pairing technology and food, does it elicit a reaction akin to that of a fine red wine and a delicious cheese plate amongst friends? Probably not… but it should. Technology is changing everything about the ways we source and interact with food. And no, we aren’t just talking about the need […]
