Posts:March 2011, Uncategorized
Are We Currently in the Game Layer Decade?
Last week, I had the chance to visit SXSW Interactive on behalf of Ketchum. I wasn’t there specifically for any clients we work with, but instead, Ketchum sent me alongside my Ketchum Social Media colleague Jon Bellinger to spot trends for the upcoming year; meet and greet with Internet culture luminaries like CollegeHumor.com, the founders […]
Tragedy in Japan: Addressing Natural Disasters
The situation in northeast Japan is grim and may soon get worse. At the time of this writing, the earthquake and resulting tsunami has led to early estimates between 900 and 1,800 dead. That does not include the nearly 9,500 people unaccounted for in the coastal town Minamisanriku. Japanese authorities are also presuming that two […]
Adding Fuel to Mindfire
I have a regular morning ritual. Say hello to my colleagues, drink a large coffee, read my new e-mails and spend some time crowdsurfing. That is to say, every morning I look through a new wave of creative ideas that flows in from our online crowdsourcing platform, Mindfire. Ketchum launched Mindfire with a four-month pilot […]
Is it more correct for English speakers to write “Deutschland” as the name for the country in northern central Europe, or “Germany”? Or, in the middle of a sentence, is it more correct to write “the United Arab Emirates” or “The United Arab Emirates” for the country in the Middle East? And is “Mumbai” more […]