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Posts:April 2012, Uncategorized

M2W Conference 2012: Two Topics that took Me by Surprise

M2W Conference 2012: Two Topics that took Me by Surprise

by Kelley Skoloda| April 27, 2012

This year’s Marketing-to-Women (M2W) Conference was packed full of research, data, cases and companies that show how marketing-to-women makes great business sense. Not surprising, given it is a marketing-to-women conference. It was even suggested that “marketing-to-women” be called simply “marketing” after a research presentation based on interviews with 20,000 consumers worldwide revealed that women’s purchasing […]

From Barcelona to Hong Kong: Moving toward measurement standards

From Barcelona to Hong Kong: Moving toward measurement standards

by David Rockland| April 26, 2012

I left Jessica, our account executive, at the office and boarded a plane for Hong Kong to attend the first ever Asia-Pacific Summit on PR Measurement. Delegates from Singapore, Greater China, India,  Australia and other countries gathered on Feb. 29-March 1 to expound on the outcomes of previous measurements summits in Lisbon and Barcelona and, […]

What Presidential Candidates Can Teach Us About Communicating

What Presidential Candidates Can Teach Us About Communicating

by Tom Barritt| April 26, 2012

The 2012 U.S. Presidential election is now – for better or worse – essentially a two-horse race, even though the presumptive nominees will not receive official designation for some time.  Let the race begin, and if you didn’t think the primaries were already bordering on reality TV, brace yourself for an onslaught of media exposure, […]

What Will Consumers Want from Food Companies in 2020?

What Will Consumers Want from Food Companies in 2020?

by Linda Eatherton| April 18, 2012

Today’s consumer is demanding more control over their world. What would the food industry look like if consumers were in charge? In 2008 we put consumers around the world “in charge” and asked them what they want from food manufacturers in the year 2020.  Ketchum’s “Food 2020: The Consumer as CEO” study revealed how consumers’ […]

Leaders Keeping Good Company Online

Leaders Keeping Good Company Online

by Caroline Trotman-Dickenson| April 12, 2012

At the start of 2012 the octogenarian media mogul Rupert Murdoch, who has been said to describe the internet as “a place for porn, thievery, and hackers,” joined the Twitterverse. Within the first three days @rupertmurdoch attracted over 80,000 followers – despite much speculation if it was really him with his fingers on the keyboard. […]

How to Measure PR’s Impact

How to Measure PR’s Impact

by James Le Grice| April 5, 2012

How do you measure the impact of PR? At the start of the last decade, you took out a pen-knife and glue and got your hands dirty with ink assembling press clippings. Today, clients expect more sophisticated data analysis to prove they’re getting a good ROI; enter the realm of analytics. This was the subject […]