Posts:August 2012, Uncategorized
Drafting with Carly Rae Jepsen’s “Call Me Maybe”
There I was browsing Facebook, and with slight amazement, I saw it. I’m talking about yet ANOTHER parody video of Carly Rae Jepsen’s hit song “Call Me Maybe.” [WARNING: the song will be stuck in your head by the end of this post.] The video I saw on Facebook was created by a group of […]
What Ketchum Colleagues Saw on the Ground at the Olympics
The Olympics may be over, but the buzz the Games created worldwide is still being felt. It was a remarkable event for media and communications: the first time the Olympics were broadcast via live streaming, the highest-ever TV ratings across a variety of categories, the world’s most heavily policed event for brands… the list of […]
How responsible should brands be in driving sustainability and changing consumer behaviour?
At a recent roundtable hosted by Ketchum Pleon London, industry experts Adam Elman, Head of Delivery Plan A, Marks & Spencer; Dr Sally Uren, Deputy Chief Executive, Forum for the Future; David Metcalfe, CEO, Verdantix; Mark Hopkinson, Head of New Business UNICEF UK as well as Meg Morgan, the sustainability lead, for Ketchum Pleon London debated […]
The Role of Face to Face Events in an Online World
Have you ever considered the role that face-to-face events play in your B2B marketing strategy in an increasingly digital world? Check out our Head of Events in London, Jennifer Draper, explaining the key business and marketing benefits, from networking to interactivity, that remain unique to events.
Paul M. Rand talks word of mouth marketing, entrepreneurship on ‘Bootstrapping in America’
Zócalo Group President and CEO Paul M. Rand talked about the power of word of mouth marketing and his own history of entrepreneurship on tastytrade.com’s “Bootstrapping in America” show Aug. 13. Paul discussed Zócalo Group’s foundational belief that recommendations drive purchase decisions. Social media has supercharged these recommendations, he said. Using the show “Bootstrapping in […]
Don’t Judge A Mom By Her Demographic
Never before have cheers turned to jeers as quickly as it did following news that Yahoo! had hired Melissa Mayer as its CEO, making her the first pregnant woman to lead a Fortune 500 company. The progressive hiring move by Yahoo! made the fact that Mayer was nearly six months pregnant a non-issue in the […]