NEWS + VIEWS
Posts:September 2012, Uncategorized
Aligning the Importance and the Implementation of Social Media Tools in Communications
Although the digital evolution and social media communications that were borne out of it are hardly novel concepts, this area still makes the list of top five trends that are considered to be the most important challenges by European communication professionals in 2012. In the European Communication Monitor’s longitudinal analysis of how the burgeoning importance […]
Data-Driven Pharma Marketing
by Andrew Lamb and Melissa Wolfe| September 24, 2012
This article was first published in PME (Pharmaceutical Market Europe). The most successful organizations of the future will be the ones that are able to ride the ‘data tsunami’ to gain a competitive advantage – and understanding data generated by digital activities will play a crucial part. Data, particularly big data, has become a hot […]
Two Steps Forward, One Step Back
by David Gallagher| September 21, 2012
Two steps forward, one step back. That’s how it often feels in some communications departments today. You get most of the budget you need, but not all. You’re able to establish a firm ROI on your recent campaign, but someone on the board still wants to know the advertising equivalent. Or you establish reputation as […]
The Social Media Payback
by Alicia Mistry| September 20, 2012
As headlines go, this one definitely got me thinking… “The $1.3 Trillion Price Of Not Tweeting At Work” by Ryan Holmes (CEO of social media management tool Hootsuite) raised an interesting debate. Not because it was an article about the endorsement of Twitter use in the workplace (though that did raise an eyebrow), but because […]
India’s Business Opportunity in a Phrase: “Horn OK Please”
by Jon Higgins| September 19, 2012
It’s pretty amazing to see history being created before your very eyes. We didn’t say those exact words to each other, but I know Rob Flaherty, Ketchum’s CEO, felt it, too, as we dropped into our airplane seats at midnight, after two mind-boggling days in Mumbai last week. We met with clients, with Omnicom leaders, […]
The Inside is Out, The Outside is In
This post first appeared on BU’s College of Communication COM blog. Public relations is more important, more valued and more integral to an institution’s success than ever before. Ketchum’s Chairman, Ray Kotcher, worked over the years to drive the increasing centrality of the field-overseeing its evolution from information to strategy, from press releases to reputation […]
