Posts:December 2011, Uncategorized
Ketchum Blog Year in Review — What’s Your Favorite Post?
What’s been your favorite Ketchum Blog post this year? As 2011 winds down, we’ve put together a list of some of our favorite posts from this year. We invite you to check out some of the ones you may have missed and let us know if you have any topics you would like us to […]
A PR Man’s Resolutions for 2012
Dear 2012, Your predecessor, 2011, is just about to depart, and for me, at least, this won’t come a moment too soon. 2011 hasn’t been a completely awful year — we hired some great people, brought home a bumper crop of awards for our client work and added some fantastic new brands to the roster. But […]
Five Things PR People Do to Drive Me Crazy
First and foremost, let’s accept the fact that we all make mistakes, and that for the most part, PR people do a great job of meeting client needs and media needs. Although, mistakes are made on occasion, and they can make the person on the other side of an email pitch or phone call want […]
You’d Better Watch Out . . . for These Holiday Clichés
The holiday season is in full swing, and along with those old decorations we pull out and dust off are those shopworn clichés that we uncover and inundate our language with each December. It’s not surprising that PR pros and business communicators fall back on these familiar phrases at this time of year, but it […]
Like It or Not, We Are Closely Connected to Everyone on Earth – Including Those We Disagree with – What to Do?
You are closer than you think to that distant person on the other side of the world who holds ideas contrary to yours. As you may know, the original “six degrees” finding, published in 1967 by the psychologist Stanley Milgram, was drawn from 296 volunteers who were asked to send a message by postcard, through […]
How to Write 10 Common Holiday Greetings
December is here, and that means one thing — it’s time to send end-of-year holiday greetings. For friends and family, that might be as simple as shooting off a mass text message similar to this one I received on Thanksgiving morning: “Happy Thanksgiving to u all!” But for clients, colleagues, and even connections on LinkedIn […]