NEWS + VIEWS
Posts:June 2016, Uncategorized
The Brexit Vote and Our Vital Role as Counselors
by Rob Flaherty| June 30, 2016
Anytime we are surprised by a sudden, unexpected shift in public opinion it’s an opportunity for us to think about our role as counselors. At our best, communications counselors are sensors of social change, anticipating shifts in societal expectations, able to see around corners faster than most. We are, or should strive to be, experts […]
Breaking Through Barriers to Great Leadership: A KLCM Five Year Worldview
by Rod Cartwright| June 30, 2016
Five years ago, we set out–through our annual Ketchum Leadership Communication Monitor (KLCM) Study–to answer two simple questions: “What does the world think of its leaders?” and “What can those leaders, and the organizations they steer, do to restore confidence? (click to tweet)” Issues that lie at the heart of what we do to help […]
Meet the CMOs of Tomorrow: The Cannes Young Lions Marketers Competition
by Barri Rafferty| June 24, 2016
17 teams, representing the top young marketing duos from as many countries, converged at Cannes with just 20 hours to solve a creative challenge and present a marketing brief on a global stage before a panel of esteemed judges—all for the chance to win a prestigious Gold Lion. Ketchum has sponsored the Cannes Young Lions […]
A Place for VR and IRL at the Beach and at the Communications Table: Ketchum Launches Ketchum VR
by Barri Rafferty| June 24, 2016
From the beaches of Cannes for the Cannes Lions Festival this week, to the beaches of Rio for the upcoming Olympic Games, this summer brands will turn out more VR content than ever before. In fact, Deloitte Global projected VR will hit $700m in hardware sales in 2016, with roughly 2.5 million VR headsets and 10 million […]
Fishing For Your Sole
by Karen Strauss| June 23, 2016
Early each morning here on the French Riviera, anglers can be seen casting their lines in search of a perfect catch. Their leathery, tanned skin and white hair are outward reflections of their age and love for fishing. And they are reminders that we are all, no matter our age, hoping to snare a big […]
A Former Ad Guy’s Take on PR at Cannes
by Gabriel Araujo| June 22, 2016
A little about myself: My name is Gabriel Araujo, I am 33 years old, from Brazil, and it should be known that I am a creative and restless person. Since the age of 15 I’ve known I wanted to be in advertising. The day I saw the first print ad I created run in the […]
