Posts:July 2014, Uncategorized
Say It With Cupcakes.
It was widely reported this week that NBA superstar LeBron James delivered a batch of cupcakes to all of his new neighbours in an apology for the commotion caused by his recent move to Cleveland. Devised especially for The LeBron James Family Foundation and delivered by teams from Baker Boulevard Decadent Desserts, two types of […]
NOI Data and Technology’s “Unconference”
by Elizabeth Stoltz| July 22, 2014
A few weekends ago I found myself surrounded by people bound by two commonalities: our love of coffee and a willingness to wake up extra early on a Saturday morning to discuss all things data. As a member of Ketchum’s Global Research and Analytics group (KGRA), I was thrilled to attend New Organizing Institute’s Data […]
How Intern Hopefuls Should Put the “P” in PR
by Jillian Voege| July 11, 2014
Time flies by when you’re having (public relations) fun. Today officially concludes my first month as a research intern in Ketchum’s New York office. Despite being only one month into my internship, my Ketchum journey has been deep and dirty (and by dirty, I mean aggressive, hands-on, and involved). If you haven’t read Bill Zucker’s […]
Drivers of Change
by Markus Czeslik| July 9, 2014
“Change management is an approach to transitioning individuals, teams and organisations to a desired future state.” (1) Social trends have always been key drivers of change, influencing company organisational structures, corporate cultures, business strategies and IT systems and processes. In an era of lifelong learning and where digital networks continue to evolve interpersonal relationships, each organisational […]
Can Open and Transparent Communications Lower UK Energy Prices?
by Anastasia Ivanova| July 9, 2014
“Energy is political” – stated the UK Shadow Secretary of State for Energy & Climate Change, Caroline Flint MP, in her speech to the Economist Energy Conference 2014. While it is impossible to disagree with this statement, it is the assumptions that politicians seem to make based on it, that lead to many of the […]
60 Seconds with Ketchum: How to Get the Most out of Business Conferences
by Rafi Mendelsohn| July 9, 2014
Looking to get the most out of business conferences? In a 60 second video Rafi Mendelsohn gives tips on how get more value when engaging with the conference world.