NEWS + VIEWS
Posts:November 2011, Uncategorized
Five Email Career-Damaging Moves and Four Email Do’s to Remember
by Gianni Catalfamo| November 23, 2011
In my Lotus days, CDM was lingo for “career-damaging move” and sparked endless humorous office literature about this or that mistake costing dearly to its author. We all have had more years of experience using email than any other computer application, so in a way, we’re all experts. It’s therefore remarkable how easy it is […]
Room to Read Distributes Its 10 Millionth Book
by Julie Ferriot| November 17, 2011
It’s involved more than 300 of our colleagues, almost 30 of our offices, and a period of three years, and now it has helped contribute to 10 million books for children in need. Since late 2008, Ketchum has donated communications expertise and manpower to our chosen pro bono partner, Room to Read, and late last […]
HTAR (How to Abbreviate Right)
by Calmetta Coleman| November 11, 2011
Texting language like LOL, OMG and ROTFL is popular for a reason: It offers a faster way to write much longer words. As such “letter words” increasingly become part of our everyday language, it’s worth noting that such writing shortcuts are nothing new. If all of today’s common texting terms disappeared overnight, the English language […]
The Creativity Paradox: Desire and Rejection of New Ideas
by Petra Sammer| November 9, 2011
Innovative marketers aim for new ideas and creative solutions. Agencies are hired for their creativity and disruptive approaches. So, most agency briefings start with bold requests for new approaches and a strong call for breakthrough thinking. But the seeming appetite for breakthrough ideas is often dampened by an innate fear of them. This paradox was […]
It's in Your Own Hands
by Ruth Yearley| November 7, 2011
Recently a group of colleagues were introduced to a new agency partner. We all shook hands and then immediately got in the elevator to go to the meeting. We could hardly contain ourselves till the elevator doors closed to let escape our squeals of disgust and grimaces — limp handshake. Gross. Eeew.
Occupy Wall Street: You Say You Want a Revolution
by Geoffrey Rowan| November 4, 2011
Changing the world is a messy business, and for the Occupy Wall Street groups camped out in parks and squares around the world, it’s also a cold, damp one. But it can be done. There’s even a pretty good formula for figuring out whether beating a drum and sleeping on the ground is likely to provoke […]
