Posts:March 2018, Uncategorized

Are You Game: An Esports Activate Conference Recap

by Sade Ayodele| March 29, 2018

Last week I had the opportunity to speak on the Women in Esports panel at the Esports Activate Conference. This conference allows esports brands, and video game organizations, companies and executives, to showcase and preview their digital, experiential, media, content, and sponsorships opportunities. The day-long event featured speakers and panelists from media companies like Vice to […]

Harnessing the Power of “I”

by Thomas Barritt| March 26, 2018

Stories by first-person narrators always grabbed me. The audacious Huckleberry Finn. World-weary Ishmael of Moby Dick. Ambitious Pip in Great Expectations. Bookish Scout Finch in To Kill a Mockingbird. Sherlock Holmes’s meticulous biographer, Dr. Watson. The resolute Jane Eyre. A first-person narrator creates a sense of intimacy. We identify with the narrator and imagine ourselves […]

How Sports Teams Can Better Engage the Next Generation of Fans

by Chip Scarinzi| March 22, 2018

Early last month I watched the Super Bowl the old-fashioned way: on a television screen in my living room. However, that wasn’t the case for all viewers. In fact, TV viewership dipped to a seven-year low as more and more fans chose one of many live streaming options to consume the biggest football game of […]

What Was Trending in FMCG at Natural Products Expo West 2018

by Kim Essex| March 16, 2018

Our feet are screaming after covering more than one million square feet and 3,500+ exhibitors of natural food and lifestyle products at the Natural Products Expo West in Anaheim, Calif., March 7 – 11. But we lived to tell a few stories. Here’s what our Wellness and Cultivate teams collected along the way.

Seven Trends From SXSW: A Future in Flux

by Michelle Carney| March 13, 2018

Social responsibility has moved from the edge of a brand’s identity to the center. And with that shift, the role of CMOs has evolved to also include advocacy. A lot of companies are playing catch-up in a culture where they can’t afford to NOT have a point of view.

Five Things I Learned from MIT’s “AI: Implications for Business Strategy” Certification Program

by Tristen Sechi| March 6, 2018

Here’s the thing; as marketers, you need to be pretty aware of the various ways AI is impacting our lives. A few prime examples of AI in action include social media and newsfeed algorithms, social listening algorithms, and natural language processing bots and assistants. AI is officially 2018’s hyped technology, and chatter about its proliferation […]