NEWS + VIEWS

by Monica Marshall| September 28, 2015

Last week, the United Nations codified the Sustainable Development Goals (#SDGs), building on the success of the Millennium Development Goals (MDGs) that launched in 2000 as a way to provide developing countries a framework to address social and environmental challenges around poverty, hunger, education, water and other fundamental human needs. The SDGs set a more holistic framework for addressing […]

by Melissa Barry| September 25, 2015

Global organizations service clients throughout the world with diverse and talented teams and create revenue through a variety of streams. But large, cross-border talent pools require stepped-up communication and connectivity in order to work seamlessly and drive success. How can leaders think beyond the four walls of a local office and capitalize on the clear […]

by Mindy Rubinstein| September 16, 2015

Every two years, Ketchum sends our most promising young leaders off to Camp Ketchum for what we hope will be a transformative educational experience. Founded in 1986, Camp Ketchum is well recognized and celebrated as one of the most innovative training programs in the communications industry. This year, 80 campers assembled at Abbaye de la […]

by Michelle Mahony| September 14, 2015

In a not so distant past, change professionals would learn from business leaders that change was cyclical within their organizations (one or two per year), and each cycle had a beginning, middle, and end. In response, we would craft a multi-step, linear plan to help guide clients navigate that transformation – inevitably celebrating its conclusion […]

by David Gallagher| September 4, 2015

AMEC, the international Association for the Measurement and Evaluation of Communication, launched the Barcelona Principles 2.0 yesterday at Ketchum London. In case you’re unfamiliar, the Barcelona Principles are a framework for measuring the impact of communications activity – see this simple explainer by Ketchum London’s Chief Engagement Officer Stephen Waddington. Past AMEC chairman and Ketchum […]

by Sharon Jones| September 2, 2015

As Seen In…Culpwrit It’s been a month since I returned from 2015 ColorComm Conference (C2), the annual event that focuses on women of color in the field of communications. C2, brain-child of founder Lauren Wesley Wilson created as a way of taking networking to a deeper level, and began as a small, invite-only luncheon in […]