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Posts:March 2015, Uncategorized

A Conversation with Men About Gender Disparity

by Barri Rafferty| March 26, 2015

This week, I had the opportunity to moderate a panel at the United Nations on a topic that’s very important to me: conversations with men about helping women reach leadership positions. The event was hosted at the United Nations (UN) by IMPACT Leadership 21, an organization committed to transforming women’s global leadership at the highest […]

How Can We Better Build the Brand of Trust Today?

by Alexander Watson| March 12, 2015

In a new age where trust is such an important feature of corporate performance, certain actions can have a disproportionate effect both good and bad. In recent times CEOs, like once famed celebrities, have had to go to great lengths to reassure the public that things have changed, dissociate themselves from colleagues, and reiterate that […]

You’re Invited!

by Paul Teuton| March 12, 2015

What makes an organisation truly creative and innovative? Join us for an evening of exploration at the Ketchum Change Emporium, where we will discover how companies foster a culture of innovation and creativity among employees in order to stay competitive in today’s market. We will be welcoming the Head of Internal Communications, Facebook EMEA, who […]

The Power of Play

by Gretchen Huestis| March 12, 2015

How play is becoming the secret weapon of the successful modern enterprise. In today’s business world, the companies that encourage play at work can have a competitive advantage. This is not only true for Google, other companies outside the tech industry are also seeing the benefits of play at work. The Department of Work and […]

Want to be More Social? Top 5 Tips for Brands on Social Media

by Prita Das| March 12, 2015

The Oscars, the BRITs… that dress. Brands are constantly jostling each other for a seat at the social media table to extend their visibility and adjust their brand identity. Whether you are looking to social media to appeal to a new target demographic, alter consumers’ current perceptions, or simply explore the added value of a […]

Haters Gonna Hate

by Stephanie Cherry| March 12, 2015

A recent survey has revealed the most hated brands in Britain. Topping the list is UKIP, the right-wing Eurosceptic political party, with the Conservative Party led by Prime Minister David Cameron hot on their heels at number two. Third place goes to Marmite, a brand that successfully plays on this ‘love it or hate it’ […]