NEWS + VIEWS

by Dirk Böckenhoff| September 29, 2011

Recently, the Ketchum Pleon Change team in Munich worked with a client to help encourage one of the company’s executives to be more empathetic toward other colleagues during a merger process, and the exercise reminded me of an interesting article I came across in the German newspaper Suedeutsche Zeitung titled the “A Case for the […]

by Karen Strauss| September 26, 2011

When I see the published version of something I’ve worked on — whether it’s a book, brochure, website or newsletter — I never experience that delicious little frisson of excitement that should accompany all new things. Instead, I feel dread. Where are the mistakes? What’s the client or boss going to hate? What could have […]

by David Gallagher| September 19, 2011

Greetings from a rainy and muggy Dalian, in the far southeastern corner of the far northeastern Chinese province of Liaoning, venue of the World Economic Forum’s “summer Davos,” or as it’s officially known, the Annual Meeting of the New Champions. While technically a global meeting drawing leaders from business, government and civil society, the meeting […]

by Calmetta Coleman| September 14, 2011

A Ketchum account manager recently asked me to provide her account team with some tips on what she called “executive-ready” writing. Her main goal was to ensure that any document the team produced — from PR plans to e-mail messages — was written in a way that could be quickly read and understood by the […]

by Karen Strauss| September 12, 2011

What are the most important steps you can take to draw the crčme de la crčme of today’s grads to an entry-level position at your company? Even in a down economy, attracting the best is never easy. I recently penned an article for Bloomberg Businessweek with Ron Culp, former Managing Director of Ketchum’s Chicago and […]