Posts:February 2014, Uncategorized
60 Seconds with Ketchum: Language of Influence
Wonder why some of your marketing messages fall on deaf ears? Keith Yazmir, Partner and Managing Director EMEA at maslansky + partners, shares his insight into crafting specific message frames and words that change perceptions and influence decision-making.
Disconnect to Connect? Finding My Way Back Ohm
I picked up the February 3rd issue of TIME Magazine at a New York subway newsstand because its cover, “The Mindful Revolution: The Science of Finding Focus in a Stressed-out, Multitasking Culture” was less of a lure and more of a dare. Ironically, I didn’t make time to read it until last night – too […]
Become a Ketchum Intern. It’s Life Changing.
In order to go somewhere special, you need to start somewhere great. For aspiring college PR interns, that start is at Ketchum. Representing what it means to be a global firm with highly respected leadership, a celebrated culture, and the ability to always remain on the cutting edge of the industry, Ketchum holds firm to […]
Interview with Philip Thomas, Chief Executive Officer of Lions Festivals
Q. So PR agencies had their best showing yet at the Cannes Lions, but the top prize still seems elusive. What’s your read and what’s your advice? It’s strange, for the last two years the Grand Prix at Cannes has come down to being between a piece of work from an ad agency and a […]
One of My Worst PR Nightmares
Years ago I worked at a camp for kids with chronic illnesses and was in charge of marketing and public relations. In my time there I helped the camp get a ton of press, but this story has to do with a specific three-month period. During these three months I spent a considerable amount of […]
Big Brands Learn to Speak ‘Challenger’ at Super Bowl
No one would argue that we don’t live in challenging times. To survive, consumers, influencers, media and some brands have changed their mindset and behavior. They are more nimble, do more with less, act in real-time and challenge the status quo. The Super Bowl is one of those moments in time when marketing strategies of […]