NEWS + VIEWS

by Keith Yazmir| February 27, 2014

Wonder why some of your marketing messages fall on deaf ears? Keith Yazmir, Partner and Managing Director EMEA at maslansky + partners, shares his insight into crafting specific message frames and words that change perceptions and influence decision-making.

by Mike Doyle| February 26, 2014

I picked up the February 3rd issue of TIME Magazine at a New York subway newsstand because its cover, “The Mindful Revolution: The Science of Finding Focus in a Stressed-out, Multitasking Culture” was less of a lure and more of a dare. Ironically, I didn’t make time to read it until last night – too […]

by Ketchum| February 21, 2014

In order to go somewhere special, you need to start somewhere great. For aspiring college PR interns, that start is at Ketchum. Representing what it means to be a global firm with highly respected leadership, a celebrated culture, and the ability to always remain on the cutting edge of the industry, Ketchum holds firm to […]

by David Gallagher| February 18, 2014

Q. So PR agencies had their best showing yet at the Cannes Lions, but the top prize still seems elusive. What’s your read and what’s your advice? It’s strange, for the last two years the Grand Prix at Cannes has come down to being between a piece of work from an ad agency and a […]

by Ryan Shell| February 6, 2014

Years ago I worked at a camp for kids with chronic illnesses and was in charge of marketing and public relations. In my time there I helped the camp get a ton of press, but this story has to do with a specific three-month period. During these three months I spent a considerable amount of […]

by Kelley Skoloda| February 4, 2014

No one would argue that we don’t live in challenging times. To survive, consumers, influencers, media and some brands have changed their mindset and behavior. They are more nimble, do more with less, act in real-time and challenge the status quo. The Super Bowl is one of those moments in time when marketing strategies of […]