Filters

Posts:September 2020, Uncategorized

Real Talk, Real People, Real Issues: A Conversation with Activist Corey Rae

Real Talk, Real People, Real Issues: A Conversation with Activist Corey Rae

by Amanda Gadaleta| September 25, 2020

Corey Rae, the world’s first transgender prom queen, recently joined us for a compelling virtual discussion as part of Ketchum’s ongoing internal DE&I series “Real Talk, Real People, Real Issues.” As a woman of trans experience who is now an activist, actress, model, speaker and writer, Corey has found success working with brands, speaking at […]

Will “This is Paris” Upend the Influence Economy?

Will “This is Paris” Upend the Influence Economy?

by Clare Carluccio| September 23, 2020

Recently, Paris Hilton introduced us all to the real Paris Hilton. The heiress, world-renowned party girl and ditzy blonde we all thought we knew let us all in on the biggest secret of the influence economy: She’s playing a character. In her new feature-length documentary, “This is Paris,” available on YouTube, Hilton turned over control […]

Hispanic, Latino, Latin(x), Spanish: Clarifying Terms for Hispanic Heritage Month

Hispanic, Latino, Latin(x), Spanish: Clarifying Terms for Hispanic Heritage Month

by Giannina Seaman| September 18, 2020

Saludos! For many years I identified as Hispanic, and, as I got older and more informed, I navigated toward now identifying as Latina. My reasons for changing how I identify are part political—regarding the origins of how the term Hispanic came about—and part personal: I am from Latin America—specifically Peru—and found that calling myself Latina […]

Food Brands Must Capitalize on the Closing Window for Cooking and Baking at Home

Food Brands Must Capitalize on the Closing Window for Cooking and Baking at Home

by Alison Borgmeyer, MS, RD| September 15, 2020

Don’t blink or you’ll miss the latest changes in pandemic-related food and beverage habits. But one thing remains certain: Brands need to diversify how consumers can buy their products. Those that are best able to be nimble among ecommerce channels, foodservice/B2B and retail grocers will succeed, while those that falter will lose to private label […]

HBCU Week

HBCU Week: Investing in the Future of Black Students

by Ketchum| September 3, 2020

HBCU Week Foundation is an organization set up to encourage high-school aged youth to enroll into HBCUs, provide scholarships for matriculation and sustain a pipeline for employment from undergraduate school to corporate America. Since HBCU Week started in 2017, more than 2,000 on-the-spot college acceptances have been given to students, and over $5M in scholarships […]

Nutrition Education Content

To Create Breakthrough Nutrition Education Content, Check in with Chicken

by Dylan Bailey, MS, RD| September 3, 2020

Think about how much chicken you eat in a year. If you’re like the average American, that’s estimated to be some 96.1 pounds of chicken. You may find yourself buying so much chicken because, compared to other sources of protein, you’ve heard that it’s healthier, more convenient, has better family appeal, is affordable and even […]