Posts:May 2016, Uncategorized

Paid Media Makes Earned Work Harder

by Christi Burnum| May 11, 2016

Paid is a four letter word that public relations is increasingly using to its advantage. Paid, until recently a four-letter word in public relations, is bringing an advantage never experienced before: control (click to tweet). For the first time, public relations is not solely reliant on journalists and publishers, or limited by organic reach. Paid […]