NEWS + VIEWS
Posts:August 2011, Uncategorized
Career Coaching through Ketchum Mindfire
by Brittnee Anderson| August 30, 2011
When Dr. Brenda Wrigley, Chair of the Public Relations department at Syracuse University’s S.I. Newhouse School, sent out an e-mail asking students to join Ketchum’s Mindfire crowdsourcing community, I leaped at the chance. Fast-forward seven months, and Mindfire has become an integral part of my life by providing experience with real clients through a world-renowned agency. […]
Creativity, Insights and the Fallacy of Information
In the Aug. 13 New York Times “Sunday Review,” Neal Gabler authored a provocative opinion piece, “The Elusive Big Idea” (which could easily have been titled, “Welcome to Marc’s Personal Hell”). In his essay, he argues, with simplicity, that “ideas just aren’t what they used to be,” stating that “we just don’t care as much […]
Measuring PR: Beyond the Barcelona Principles
by David Rockland| August 23, 2011
This post originally appeared in the blog PRSAY, the official blog of the Public Relations Society of America. If you’ve been following the measurement world within the PR industry over the last year or so, you’ve seen a fair amount of news coming out of first Barcelona in 2010, and then Lisbon this year. It may […]
Special Delivery: Boundless Creativity
With the launch a few months ago of Ketchum’s new brand promise, “break through,” and a renewed commitment to boundless creativity, Ketchum recently kicked off a Boundless Creativity Postcard Exchange program internally across its offices as a way to connect employees and remind everyone of Ketchum’s creativity credo: We are a culture committed to breaking […]
My Summer at Ketchum Raad Dubai
by Emmelie de la Cruz| August 11, 2011
Why should you spend your summer in a foreign country working full-time? Because it will be one of the most valuable investments of your life. While it might sound cliché, I must admit that my six-week internship at Ketchum Raad in Dubai changed my life. I left the United States excited about the opportunities the […]
Video Recap of Camp Ketchum
by David Gallagher| August 10, 2011
Camp Ketchum has come and gone, but not before new connections were made and Ketchum’s global bond grew stronger. What exactly is Camp Ketchum? Here’s a summary in the words of Ray Kotcher, Senior Partner and CEO of Ketchum: “It was back in the summer of 1986 that Ketchum first brought to life a camp […]