Posts:February 2013, Uncategorized
Consumers Losing Trust In Brands
Over the past 12 months, UK consumers have lost trust in banks, media and politicians. The recent contamination of the food supply chain has become the latest addition to the list of consumer worries. Clearly there isn’t much more customer trust and goodwill to go around. At the same time, businesses have faced growing pressure […]
60 Seconds with Ketchum: Being Prepared for a Crisis
Be prepared or prepare to fail. When dealing with a crisis, your business needs a strong leader, team and crisis response plan to come out on top. Never suffer another disastrous communications effort in crisis again! Check out top-tips for handling any catastrophe that may hit your business.
Do PRs Need to Jump Onto Google+?
If you’re a PR professional you’re almost certainly busy. So is Google+ something worth investing your time in if you are already on Facebook, LinkedIn and Twitter? The answer is firmly yes. Changes to Google’s search algorithm in the last 18 months or so, combined with Google+ and Author Rank – have created an opportunity […]
PR Can Be the CMO’s Choice; We Just Need to Tell Them How
There was good news and bad news for PR at a recent all-day session hosted by the Argyle Executive Forum. The event hosted Chief Marketing Officers from across a wide variety of industries, who shared best practices and innovative marketing strategies across topics ranging from digital marketing to how to create a human brand and […]
A Slight Case of Miscommunication
“I think this is all a communication problem and a misunderstanding that can be resolved.” Byron Potts Last month, at a conference about designing effective meetings, I attended an engaging presentation entitled “Dissecting the Meeting Owner.” The facilitator, doing his best medical examiner impersonation, wheeled out the conference’s host on a slab, covered in a […]
A Healthy Future for Healthy Living?
At the World Economic Forum’s Annual Meeting 2013 there was anticipation mixed with some trepidation about the level of fortitude leaders would bring to the essential task of reducing chronic illness and promoting healthy living. Certainly, the motivation is there – 36 million lives lost every year and millions more disabled or compromised by chronic […]