NEWS + VIEWS

by Kate Durkin and Bailey Roy| November 26, 2019

A few weeks ago, Instagram announced that they will test hiding like counts in the United States. Eight other countries have been like-free for over 6 months—and now the process is expanding due to heightened scrutiny and a push to depressurize the platform for youth audiences, prioritizing connections over popularity. Instagram’s CEO Adam Mosseri told […]

by Rachel Winer| November 22, 2019

Gotta love a few slow social media weeks. Haha, slow? I think not. Mark Z. and Jack D. have grabbed our attention with their high-stakes social media chess match, battling it out over political and cause-related social issue ad rules and regs. So, what do brands need to know, and how can they prepare to […]

by Barri Rafferty| November 21, 2019

As I stare down at my Delta app, inching closer to Diamond status with every flight, I realize that I have 140 qualified segments and at least 20 more on other airlines. You can see that I travel cost-effectively, but of course I appreciate the upgrades. People often ask me, “How do you do it […]

by Melissa Kinch and Lisa Sullivan| November 20, 2019

The 2020 presidential election is just under a year away, and our divided populace is showing bipartisan support on one related topic: They’re worried about the role technology may play in altering or negatively impacting election results. This is no surprise given Americans’ serious concerns about data privacy and security that consumers (and a subset […]

by Melissa Kinch| November 19, 2019

Marketers have studied and analyzed millennials as consumers extensively. But have we really researched millennials as major decision-makers inside companies, specifically as B2B purchasers? Many professionals in this generation have moved from FOMO (fear of missing out) to JOMO – the joy of missing out. And they are grappling with technology overload. In her now-famous […]

by Gesine Maerten| November 15, 2019

Nine days, eight creative minds, one experiment. Last week our colleagues from Germany set up camp with a pop-up agency in Lisbon while reporting live-and-direct from Web Summit, one of the biggest tech conferences in Europe. The team worked with clients on the ground, tested new forms and methodologies of communications and collaboration, and collected […]