NEWS + VIEWS
Posts:June 2015, Uncategorized
Cause Marketing: The Only Way to Make it Work is to Make it Real
by Melissa Golden| June 17, 2015
When I ask clients for an example of a cause marketing campaign they admire, one of the most frequent responses I hear is “Toms” (a former client we worked with for a number of years). Toms One for One business model is built on the premise that for every purchase a customer makes (e.g. shoes, […]
Building an Authentic Culture: 8 Attributes that Crack the Code
Organizational culture is the result of what employees see, hear, do and believe. It unites people around a shared mission and goal, creating a sense of meaning around relationships, work and achievement in the workplace. Employees are an organization’s most important asset, and therefore developing an authentic culture is key to the success of your […]
Adding a Sprinkle of Stardust to British Politics
by Nicola Hanley| June 3, 2015
As a self-confessed Kardashian junkie I should hang my head in shame. It’s true, I’ve been more likely to spend my commute scrolling through the Mail Online ‘sidebar of shame’ than taking much notice of the latest issues raised at Prime Minister’s Question Time. However the 2015 election was different, and I believe this had […]
Election Underlines UK’s 24/7 Obsession with Healthcare
by Alice Cannell| June 3, 2015
Although no pollster or commentator seemed to see the 2015 election result coming, it’s clear that the UK’s obsession with healthcare and the NHS played a significant role in shaping the political debates. So given healthcare’s primacy in current affairs, is it time to re-evaluate the way we talk about health? Ed Miliband fired the […]
‘Feel the Fear’ – Authentic Leadership in Times of Change
The UK election highlighted that being seen as an effective leader is a key factor for success. The search is now on for opposition parties to elect new leaders to change their parties’ fortunes. Over the past three years, there has been a decline in people’s view of leaders. In 2014, just 22% of respondents […]
Britain’s Re-elected ‘CEO’
As three of Britain’s political party leaders fell on their swords spectacularly after the General Election, a sense of uncertainty descended upon David Cameron, his party and the British people. The ‘known’ outcome of the election was obvious for all to see. Labour failed to secure victory. The Liberal Democrats were in meltdown. The Scottish […]
