Posts:May 2013, Uncategorized
It’s Not What You Say, It’s What They Hear
An introduction from the Managing Director of Ketchum’s newest partner, maslansky + partners EMEA. The Right Language What’s the problem? In today’s digitally-powered world, saying something about a brand, product or issue has never been easier. So why does it feel increasingly difficult to be heard – to have an impact, change an opinion, drive […]
60 Seconds With Ketchum: How do You Influence the Influencers?
Interested in influencing the influencers and getting them excited about your brand, but don’t know where to start? Jo-ann Robertson, Partner and MD of Corporate and Public Affairs in London, shares her tips on harnessing the power of 3rd party endorsement and getting the business results you need.
Loyalty and Division: The Challenge Facing David Cameron and His Party in the Run up to 2015
Before the local elections in May there was a pervading sense of a Conservative revival. Opinion polls were seemingly static with Labour polling no more than 12-points above the Tories and the death of the former premier Margaret Thatcher bringing about a sense of togetherness that party spin doctors had only dreamt about since the […]
90 Years of Great Moves
Last week was an incredibly exciting week here at Ketchum as we commemorated our 90th anniversary on Wednesday May 22nd. Since that day, I have been overwhelmed by the number of emails and other communication I have received from clients, current and former colleagues and agency partners. It gives me great pride to serve as […]
Producing At The Speed Of Culture
Fast, good, or cheap: pick two. This adage resonates with PR professionals; as we compete for attention, we are forced to sacrifice quality for quickness to catch the eye of the overwhelmed consumer. But as I listened to Ken Kraemer, head of the Moment Studio, the real-time content newsroom at digital agency Deep Focus, I […]
Break Through Buzz: There’s a First Time for Everything
Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.